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Creativity and Innovation Blogs

Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting edge programs/processes.


2018

  1. Excellence in New Communications Awards Winner: AMN Healthcare
    The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper, which you can download for free. Below, we feature the winning case study from AMN Healthcare.
    (Society for New Communications Research Blog, August 2018)

  2. Google’s Content Rules
    Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind”—just pumping out content without any strategy. (Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.)
    (Society for New Communications Research Blog, August 2018)

  3. On Personalization and Targeting
    There is no question that the digital media industry has been disrupted by the Global Data Privacy Regulation (GDPR). It’s been at the top of advertising news for weeks, and while the volume of articles may decline, the impact of the law has just begun.
    (Society for New Communications Research Blog, July 2018)

  4. Could the Facebook Scandal Slow Down Digital Healthcare?
    If global health is being reshaped by technologies such as wearables, artificial intelligence and blockchain, then data—and lots of it—is fueling this transformation. But patient fears about privacy and misuse of data, potentially influenced by the Facebook data breach, threatens to slow the development and uptake of digital health innovations.
    (Society for New Communications Research Blog, July 2018)

  5. A Culture of Innovation Drives Corporate Value
    There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, but the most successful innovations that drive business results are often small and incremental cultural innovations rather than dramatic large-scale R&D endeavors.
    (Innovation & Productivity Blog, July 2018)

  6. Total Impact Valuation: How Companies Convey their Impact on Society
    What if companies could put a monetary figure on the economic, environmental, and social impacts their business activities have on society? The emerging practice of total impact valuation offers the potential for companies to do just that.
    (Sustainability Center Blog, July 2018)

  7. A Culture of Innovation Drives Corporate Value
    There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, but the most successful innovations that drive business results are often small and incremental cultural innovations rather than dramatic large-scale R&D endeavors.
    (Society for New Communications Research Blog, July 2018)

  8. Corporate Communications: Let the Sun Shine
    “Let the sun shine” could have been the slogan for the The Conference Board’s 2018 Corporate Communications Conference, held June 26-27. More than 150 corporate communicators took home new ideas to effectively get their messages out. Here are a couple quick-hit concepts from our speakers from great companies like Hilton, BASF, Boeing, State Farm, Love’s Travel Stops, Mars, American Express, IBM, Aflac, Seattle City Light, UPS, Bank of America Merchant Services, DuPont, Bridge Consulting.
    (Society for New Communications Research Blog, July 2018)

  9. Culture and Brand Are Interconnected, Research from The Conference Board Finds
    A strong culture of innovation can energize and enable a company’s innovation performance. In turn, continuous innovation keeps a brand relevant and refreshed during periods of intensifying competition and frequent market disruptions.
    (Society for New Communications Research Blog, July 2018)

  10. Sustainability in the mainstream: Investors ESG interaction with companies
    Increasing recognition of the impact of environmental, social and governance (ESG) risks and opportunities on portfolio value is driving institutional investors engagement with companies on ESG.
    (Sustainability Center Blog, June 2018)