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Creativity and Innovation Blogs

Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting edge programs/processes.


  1. Next Level: The Business Value of Good Internal Communication
    Until there is a strong line of sight between IC and business results, internal communication will continue to be primarily seen as a support function not a management function. The internal and external functions may be converging, but both disciplines appear to remain distinct for now, although there is a need for tighter alignment between the two to influence the reputation and brand of an organization.
    (Society for New Communications Research Blog, November 2018)

  2. Four Quick Tips for Measuring Events and Experiential Marketing
    Too many events and experiential marketing campaigns are conducted without measurement designed into them and funded from the beginning, leading to misunderstanding of results. Budget for measurement doesn't have to be expensive, but it does need to be included, because leadership will also want to know the cost effectiveness of your results.
    (Society for New Communications Research Blog, November 2018)

  3. Are you strategically engaging on the UN SDGs in China yet?
    For most businesses in China, including foreign firms, directly addressing the United Nations Sustainable Development Goals (SDGs) is unchartered territory. Many companies are still in the early stages of their sustainability journey in China, and existing programs often lack strategic intent or deep commitment. We see a tremendous opportunity for foreign firms to exploit areas of Chinese policy and SDG alignment to raise the impact and relevance of their sustainability programs in China.
    (Sustainability Center Blog, November 2018)

  4. Is AI Coming for Your Job?
    As artificial Intelligence (AI) has emerged in the last three decades, the effect on employment has not matched the public's fears. AI will be one of the transformative technologies of the next decade, but it will not be the only technology transforming our world. Predicting AI’s effects in a vacuum won’t get us anywhere. Companies and their employees need to make sure they can execute on the opportunities presented by AI and other technologies. That’s how to avoid obsolescence.
    (Society for New Communications Research Blog, November 2018)

  5. Innovation Practitioner Insights: Alex Goryachev of Cisco on Seven Common Mistakes Companies Make Trying to Build a Culture of Innovation
    Alex Goryachev, Cisco System’s Director, Innovation Strategy and Programs, shares the most common mistakes he has seen at companies working to build a culture of innovation. The key concept tying together Goryachev’s observations: the need to focus on the people innovating, not the “innovations” themselves. Goryachev will be speaking at The Conference Board Innovation Master Class this December in Palo Alto.
    (Innovation & Productivity Blog, November 2018)

  6. Executive Series: Sometimes, It’s Actually Not About the Work
    Technology is forcing corporate executives to work harder than ever, so it’s important to understand that sometimes work commitments need to take a back seat. There’s a strong chance that colleagues (or you) are facing a personal crisis and it can be hard to know what to do to support them. Being there to support them in whatever way they need it is a good start.
    (Society for New Communications Research Blog, October 2018)

  7. Executive Series: The “Creative” Dilemma
    Creativity is important to developing new ideas and opportunities, but certain corporate cultures can stifle it. Employees have a responsibility to exercise their own creativity for the benefit of themselves and the business. In communications, creativity should be nurtured in three areas in particular: writing, uncovering stories, and ideation. If companies want to promote new ideas and opportunities, being open to employees’ creativity is a good start.
    (Society for New Communications Research Blog, October 2018)

  8. 2018 Fortune 500 Target Millennials and Seek Uncensored Expression
    Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at visual storytelling. Although LinkedIn, Facebook, and Twitter dominate in terms of active accounts among the Fortune 500, Instagram and fellow visual platform YouTube have moved quickly to occupy the rest of the top five. Companies need to be active on a range of social media technologies that includes visual platforms.
    (Society for New Communications Research Blog, October 2018)

  9. Conference Board Sustainable Procurement Self-assessment Tool
    The Conference Board has developed a sustainable procurement framework to help companies assess their sustainable procurement program’s orientation toward outcomes and impact.
    (Sustainability Center Blog, October 2018)

  10. ESG Reporting: A Route Through a Maze
    There has been dramatic growth in ESG (Environmental, Sustainability and Governance) investing during the past 20 years – but along with this positive trend comes an equally dramatic rise in ESG reporting requirements, and a proliferation of rating agencies and assessment tools.
    (Sustainability Center Blog, October 2018)