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What does the current landscape of Chinese consumption look like and how will it change through 2025?


One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a backdrop of deep structural challenges in China’s economy. This report provides a new perspective on how Chinese consumer spending will grow: at what pace and to what level, in which cities, and with which consumers. Further, we recommend strategies for how to best navigate the increasingly complex environment in which consumer businesses are operating, both in terms of prioritizing the cities in which to invest and the consumers businesses should be engaging.

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Louise KeeleyAndrew PolkEthan Cramer-Flood

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