What does the current landscape of Chinese consumption look like and how will it change through 2025?


One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a backdrop of deep structural challenges in China’s economy. This report provides a new perspective on how Chinese consumer spending will grow: at what pace and to what level, in which cities, and with which consumers. Further, we recommend strategies for how to best navigate the increasingly complex environment in which consumer businesses are operating, both in terms of prioritizing the cities in which to invest and the consumers businesses should be engaging.

Exclusive to members – Sign in here to access
What this means to your organization
Report |  Executive Summary
What this means to you
CEO  |  CMO  |  CFO |  CHRO 

Connect with our experts on this topic

Attend an in-person briefing, presented by the researcher

Register here

Watch a webcast, featuring Q&A with the researchers

Learn more about the researchers

Louise KeeleyAndrew PolkEthan Cramer-Flood

Join the conversation on Twitter


More thought leadership on this topic



Press Release

Not sure if your organization is a member?
Insight Minute- China Consumption
News coverage on China consumption

Bloomberg TV: Watch 
The Street: 
Bloomberg TV: Watch 
Bloomberg TV: Watch 
Irish Times: Read 

Watch a webcast on China consumption

Consumer Demand- On Demand