The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

03 Jan. 2018 | Comments (0)

My first trend update of the year focuses on the fast-growing cryptocurrency market. As of today the market is worth more than $700 billion USD. The most famous cryptocurrency is, of course, Bitcoin, but there have always been others—and they are starting to gain prominence and (slowly) entering the world of health, medicine and wellness.

Grounded in blockchain technology, cryptocurrencies are digital assets that can be:

  • Used as stores of value, and exchanged for other cryptocurrencies, U.S. dollars, Euros, etc.
  • Utilized to facilitate transactions in digital marketplaces, for data, energy, etc.
  • Leveraged for many other use cases

Cryptocurrencies matter not only for their functional value, but they are also regularly exchanged on secondary markets and sometimes sharply increase in value based on speculation, when companies behind them achieve specific milestones or other factors.

As outlined in the chart below, we've seen a sharp uptick in mentions of cryptocurrencies in the DigiHealth Informer emerging technology database over the last few months.

Source: DigiHealth Informer, Keyword: Cryptocurrency, Search Time Frame: November 2017 - January 2018

Increasingly, I've been seeing digital health companies develop blockchain-based solutions that utilize cryptocurrencies, and even deploy pilot projects with health organizations. Some of these include:

  • Luna DNA is developing a genomic and medical research knowledge base powered by the blockchain and facilitated via a cryptocurrency 
  • Robomed is using blockchain technologies to transform health contracts and payments
  • Some view cryptocurrencies as a means of financing universal health coverage
  • MintHealth has launched a blockchain-powered personal health records, users are incentivized to engage in healthy behaviors via its VIDA token

This is a fascinating area that will only receive increased attention over the next year. Stay tuned.

This blog was first published by DigiHealth Informer.

  • About the Author: Fard Johnmar

    Fard Johnmar

    Fard Johnmar is a Senior Fellow of the Society for New Communications Research and Founder and President of Enspektos, a globally respected digital health innovation consultancy. He is a nearly 20-yea…

    Full Bio | More from Fard Johnmar

     

0 Comment Comment Policy

Please Sign In to post a comment.

    Subscribe to the Communications & Marketing Center Blog
    SUBSCRIBE HERE