The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

24 Jan. 2017 | Comments (0)

The latest edition of the Giving Thoughts Series, entitled "The New Business of Business: Innovating for a Better World," is now available to download for free. Authored by Philip Mirvis and Bradley Googins, this piece analyzes how companies are turning to corporate social innovation to solve business challenges.

Introduction from "The New Business of Business: Innovating for a Better World"

Businesses today face three interlocking challenges: shareholder demands for growth, employee desire for meaning from work, and rising public expectations that they address social, economic, and environmental challenges. This Giving Thoughts article describes how leading firms are tackling these three challenges simultaneously by turning to corporate social innovation (CSI). By investing in new innovation sources and methods, including partnerships with social entrepreneurs and employee “intrapreneurs,” they are generating new products, unlocking markets, and engaging in creative philanthropy—all of which address social challenges while supporting business reputation and growth.

About the Giving Thoughts Series

The Giving Thoughts Series is a free online publication in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. To download the latest editions, please click the titles in the right-hand column of this website. To see our archive, please click here.

If you have a manuscript that you would like to submit for consideration, or if you would like us to consider a particular topic, please contact me at Alex.Parkinson@conference-board.org.

  • About the Author:Alex Parkinson

    Alex Parkinson

    Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Cor…

    Full Bio | More from Alex Parkinson

     

0 Comment Comment Policy

Please Sign In to post a comment.

    Subscribe to the Corporate Citizenship Blog
    SUBSCRIBE HERE

    OTHER RELATED CONTENT

    RESEARCH & INSIGHTS

    23 Insights from the 2019 HR M&A Conference

    23 Insights from the 2019 HR M&A Conference

    09 January, 2020 | Conference KeyNotes

    More pro-growth policy measures expected in early 2020

    More pro-growth policy measures expected in early 2020

    03 January, 2020 | China Center Publications

    Proxy Voting Analytics (2016-2019)

    Proxy Voting Analytics (2016-2019)

    19 December, 2019 | Research Report

    WEBCASTS

    CONFERENCES & EVENTS

    Communicating Employee Benefits and Compensation Symposium

    Communicating Employee Benefits and Compensation Symposium

    February 12 - 13, 2020 | (New York, NY)

    COUNCILS

    BLOGS

    PRESS RELEASES & IN THE NEWS