06 Jun. 2016 | Comments (0)
In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies continue to recognize the connection between corporate social responsibility and building a strong business.
Key findings from this year’s research reveal:
• Investors Companies shared information on societal commitments as an indicator of business strength; 56 percent of companies reported environmental, social, and governance (ESG) information to investors or the company’s investor relations department.
• Employees Employee volunteer participation rate with their company’s community efforts continued to rise to 33 percent in 2015 from 28 percent in 2013. Further, when those who led volunteer efforts reported to the External/Public/Corporate Affairs department, the rate was highest at 39 percent.
• Elevation of the Role As companies saw the bottom-line benefits from community involvement efforts, giving teams expanded. Full-time giving team employees rose 3 percent from 2013 to 2015, while total number of employees dropped 2 percent, demonstrating resiliency of giving teams.
• Measurement Measuring outcomes became a more widespread practice. Demonstrating impact and transparency is critical for companies, and as such 87 percent of companies measured social outcomes and/or impacts of at least one grant in 2015, up from 79 percent in 2013. Most commonly, they focus outcomes measurement on strategic programs.
• Impact Investing Companies that took part in impact investing more deeply supported community programs; median total giving for companies active with impact investing contributed more—$25.7 million—compared to those not active—$15 million.
• Trust Companies saw building trust with consumers and other stakeholders as a goal of their societal engagement programs; 55 percent of companies used increased trust as a benchmark of success for their investments in the community.
For more information on this year’s results, please read the press release, available here. Giving in Numbers: 2016 Edition, published by CECP in association with The Conference Board, will be released this fall.