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11 Aug. 2015 | Comments (0)

The latest edition of the Giving Thoughts Series, entitled “Nielsen and the World Food Programme—Revolutionizing Data Collection,” is now available to download for free. Authored by Crystal Barnes, this piece showcases the mutual benefits that can be achieved through a strong partnership between a corporation and nonprofit.

Introduction from “Nielsen and the World Food Programme—Revolutionizing Data Collection”

Since the early 1990s, the number of people across the world who are hungry has fallen by 200 million. Keeping this number going in the right direction requires sustained efforts and investments in programs proven to change people’s lives, but understanding the changing nature of global food insecurity is no easy task. It’s essential, however, to the everyday work of global organizations like the World Food Programme (WFP), the largest humanitarian agency focused on hunger relief in the world. Nielsen has collaborated with WFP to institute smart, effective data collection methodologies to help WFP improve its capacity to understand and serve the world’s hungriest people. This Giving Thoughts article details this effort, showcasing the potential of robust corporate-nonprofi t partnerships.

About the Giving Thoughts Series

The Giving Thoughts Series is a free online publication in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. To download the latest editions, please click the titles in the right-hand column of this website. To see our archive, please click here.

If you have a manuscript that you would like to submit for consideration, or if you would like us to consider a particular topic, please contact me at

  • About the Author:Alex Parkinson

    Alex Parkinson

    Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Cor…

    Full Bio | More from Alex Parkinson


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