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20 May. 2015 | Comments (0)

The latest edition of the Giving Thoughts Series, entitled “Flagship Programs: Focusing Corporate Social Investments for Impact,” is now available to download for free. Authored by Esther Toth, Senior Consultant, and Nick Jackson, Senior Researcher, Corporate Citizenship, this piece takes a closer look at why companies are trending towards flagship community programs to help community investments go further in terms of impact.

Introduction from “Flagship Programs: Focusing Corporate Social Investments for Impact”

Corporate social investment has evolved over the last two decades from ad hoc donations to more strategic approaches. Today, measuring the returns for society as well as the business is widely accepted as global best practice. In parallel with these developments, a new trend is emerging: companies are using flagship programs (also known as signature programs) to spearhead their corporate social investment activities. Flagship programs provide companies with a way to differentiate their brand, cut through the noise and achieve meaningful impact that is aligned with their core business. This Giving Thoughts article assesses the typical structure of flagship programs and presents examples of companies that have effectively developed them.

About the Giving Thoughts Series

The Giving Thoughts Series is a free online publication in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. To download the latest editions, please click the titles in the right-hand column of this website. To see our archive, please click here. If you have a manuscript that you would like to submit for consideration, or if you would like us to consider a particular topic, please contact me at Alex.Parkinson@conference-board.org.

  • About the Author:Alex Parkinson

    Alex Parkinson

    Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Cor…

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