25 Nov. 2014 | Comments (0)
As part of The Conference Board’s series on key business issues, this week we have released Framing Social Impact Measurement, a compendium to help companies begin and expand their evaluation practices. A Strategic Overview of the report sheds light on how measuring true social impact—not simply counting donations and the number of people reached—can solidify your company’s brand, helping you expand into new markets, build a pipeline for future talent, and shore up employee engagement in an increasingly competitive labor market.
No longer an ancillary activity or luxury reserved for banner years, philanthropy and corporate giving programs play an increasingly central role in shaping the values, business goals, and public image of successful companies.
Just as desirable consumers choose to buy from—and top talent desires to work for—organizations with a history of strong financial performance, many now seek a track record of positive social impact. The problem? No single accepted method for measuring such impact has been established, resulting in a cacophony of advice and information.
Framing Social Impact Measurement analyzes current measurement practices, reviews approaches for defining and measuring impact, and considers how innovative big data approaches could open a way forward.
Webcasts and events
Along with the report, I will host a series of events and webcasts that will bring experts to the table to discuss the issues identified in the publication. These include:
- New York City Briefing (in-person briefing), December 9, 8:30am-10:00am.
- Impact Measurement in the Age of Strategic Philanthropy (webcast), December 9, 1:00pm-2:00pm.
- Attracting Star Employees with Social Impact (webcast), December 10, 3:00pm-4:00pm.