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21 Oct. 2014 | Comments (0)

CECP, in association with The Conference Board, this week released Giving in Numbers: 2014 Edition, the leading annual analysis of corporate giving and employee engagement. A record 261 companies took part in this year’s Giving in Numbers survey, which found that giving increased for 64 percent of companies between 2010 and 2013. The report is available to download for free.

Whereas giving grew for a majority of companies, the rate of growth of giving is slowing. The year 2013 saw the smallest marginal increases in giving (+6 percent, compared to +17 percent in 2012) among companies giving 10 percent or more since the end of the Great Recession and the largest marginal decreases in giving (-6 percent, compared to -1 percent in 2012) among all other companies.

Social impact measurement is taking hold

For the first time, the survey asked companies about their evaluation practices, collecting a set of benchmarking data on this growing practice, which The Conference Board has also identified as a Key Business Issue for 2015.

Just over three-quarters of companies (76 percent) are measuring the outcomes and/or impacts of their programs. Many companies are measuring their core, signature programs and they are beginning to use the data to inform the way they carry out their programs. Companies care deeply about the effect their programs are having on the community and want to do more to measure their value.

Additional findings

Among other things, the report found:

  • 64 percent of companies made non-cash gifts, including product, pro bono, and other in-kind contributions in 2013.The average non-cash gift increased by 66 percent for companies that increased giving by more than 10 percent from 2010 to 2013.
  • From 2010 to 2013, Service companies’ average non-cash giving as a percentage of total giving increased from 15 percent to 18 percent, whereas Manufacturing companies’ average non-cash giving as a percentage of total giving decreased from 29 percent to 25 percent.
  • In 2010, 34 percent of companies offered a domestic pro-bono service program; by 2013, 50 percent of companies were offering a pro-bono program.

Please get in touch if you would like to provide any feedback on this research.

Click here to download the report for free.

Click here to read the full press release.

  • About the Author:Alex Parkinson

    Alex Parkinson

    Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Cor…

    Full Bio | More from Alex Parkinson

     

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