The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

27 Jun. 2017 | Comments (0)

By Alex Parkinson250x25021
Employee advocacy programs are one of the fastest-growing trends in social media marketing. In our recent SNCR 2020 article, Employees as Brand Ambassadors: The State of Employee Advocacy, Jen McClure and I noted that 56 percent of companies have an employee advocacy program and of the remaining companies, 24 percent said they were launching one in 2016. Many companies are empowering their employees to use social media to enhance the company’s brand, improve customer engagement, reach new audiences, engage in “social selling,” and to attract and retain employees. Join us for our seminar, Employee Advocacy and Customer Engagement: A "How to Guide" from Leading Brands, on September 27th in San Francisco where you will learn about the most effective way to design, implement and measure your employee advocacy programs. Gain valuable insights from industry leaders on how employee advocacy can be rolled out across the entire enterprise,  and what that means for customer engagement and ultimately, revenue. Speakers at the event include:
  • Lauren Friedman, Head of Social Business Enablement, Adobe
  • Julie Cochran, Global Social Media Lead, FedEx
  • Phyllis Welsh, Employee Advocacy Lead, 3M
  • Jen McClure, Program Director, The Conference Board; CEO, JEM Consulting.
Members of the SNCR community have access to an exclusive offer: Register with code SNCR150 and Save $150!
  • About the Author:Alex Parkinson

    Alex Parkinson

    Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Cor…

    Full Bio | More from Alex Parkinson

     

0 Comment Comment Policy

Please Sign In to post a comment.

    Subscribe to the Marketing & Communications Blog
    SUBSCRIBE HERE

    OTHER RELATED CONTENT

    RESEARCH & INSIGHTS

    WEBCASTS

    CONFERENCES & EVENTS

    2020 Talent Acquisition Conference

    2020 Talent Acquisition Conference

    October 06 - 07, 2020 | (New York, NY)

    Global Horizons

    Global Horizons

    October 06 - 07, 2020 | (Holborn, London)

    Communicating Employee Benefits and Compensation Symposium

    Communicating Employee Benefits and Compensation Symposium

    February 12 - 13, 2020 | (New York, NY)

    COUNCILS

    BLOGS

    PRESS RELEASES & IN THE NEWS