By Alex Parkinson
The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd
Annual Corporate Communications Conference, was held in New York and attracted a number of representatives from organizations that we eager to hear case studies from the winners.
This year’s winners were:
Communications, Communities and Collaboration
For a community that helps partners learn to modernize and simplify sales processes and use data and analytics to better understand and serve their customers.
Honorable Mention: FedEx Services
For the “Realize Retirement” tour, which used multimedia and virtual reality to increase public sector employees’ awareness of the importance of saving for their retirement.
Digital and Social Media for Social Good
Winner: Consolidated Edison
For an innovative use of live video to dramatize the difficult and sometimes dangerous jobs its field crews perform to keep customers’ power on.
Winner: Office of the Attorney General and Madison + Main
For a geo-targeted ad campaign aimed at reaching concerned citizens, possible abusers and victims of human trafficking.
Winner: Mayo Clinic
For a live Periscope broadcast of a colonoscopy that raised awareness and eased concerns about this important preventive procedure.
Innovation in Digital Experience
For a multimedia campaign to help low- and moderate-income people to improve cash flow management and achieve their goals.
Winner: PJ Lhuillier Group of Companies
For a mobile game that stimulated interest in the bank’s branches, particularly among young people.
Winner: United Technologies Corporation
For an integrated web and social media campaign to celebrate the achievements of participants in its Employee Scholar Program and drive awareness and new applications.
Honorable Mention: Texas Instruments
Winner: The Asia Foundation
For a film that raised the voices of marginalized communities across Asia and inspire a new generation of leaders through the Asia Foundation Development Fellowship Program.
In its 12-year history, SNCR has honored over 300 organizations and individuals through this prestigious awards program. All the winning case studies are available to members of The Conference Board at www.conferenceboard.org/sncr
If you’re interesting in submitting a case study for next year’s awards, please contact Alex.Parkinson@conferenceboard.org
. Thank you to everyone who submitted and congratulations to the winners! We will see you again next year.