The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

07 Nov. 2016 | Comments (0)

By Vanessa DiMauro Most community professionals need a better way to show how their online community is giving their business a competitive edge. Because we know the struggle is real, Leader Networks, a source for digital industry research, is doing the first research study on “The Business Impact of Online Communities." The Society for New Communications Research of The Conference Board (SNCR) is happy to be supporting this research. This study is designed for marketing and community leaders who need to answer increasingly urgent questions about their community expenditure, returns, and operations. The research is important to you if, like most marketing and community professionals, you struggle with these questions:
  • How is your online community impacting your company’s business goals?
  • Are you using the right numbers and data to answer the “so what” question?
  • Is there a better way to measure and demonstrate the competitive advantage your online community delivers?
  • How are other community professionals tracking the business results of what they do?
There are answers, but we need your input! >>>>Please Take Survey Now<<<< Once the results are in, the research will help you move beyond vanity and engagement metrics to demonstrate the business impact of online community, showcase the powerful advantages that online communities can provide, make it easier to get budget approval for new software or more team members, and provide insight into what works for other community professionals. Everyone who takes the survey will be entered into a drawing to win one of five $100.00 gift cards. You’ll also get invite-only access to an exclusive webinar that analyzes the study results for participants. Participating in the survey gives you early access to study results—results you can use to show your company how online communities drive competitive advantage.  Thank you for helping us move this industry forward—and for making all of our communities more successful! More participation drives better data.  Please share this survey with your online community colleagues! Click below to share the survey on Twitter. #CMGR and #Digital pros add your voice to this groundbreaking research on the competitive advantage of community!   
  • About the Author:Vanessa DiMauro

    Vanessa DiMauro

    Vanessa DiMauro, CEO of Leader Networks, is a seasoned advisor and strategist as well as a popular author and keynote speaker. Vanessa works at the intersection of technology and collaboration to deve…

    Full Bio | More from Vanessa DiMauro


0 Comment Comment Policy

Please Sign In to post a comment.

    Subscribe to the Marketing & Communications Blog







    Support Our Work

    Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.