By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board
The Society for New Communications Research of The Conference Board (SNCR) is excited to launch a new online publication series, which addresses emerging topics in new and emerging communications tools and technologies, including digital, social media, and mobile, and their effect on business, media, health, law, culture, and society. Download the first edition, entitled “Millennials and Social Commerce: Brands and Buy Buttons
,” by SNCR senior fellow and advisory board member Nora Ganim Barnes of the Center for Marketing Research at the University of Massachusetts Dartmouth.
SNCR 2020: Exploring New Communications Tools and Technologies
draws on the research and expertise of SNCR’s network of fellows and in-house experts, and complements the existing blog, which has provided regular updates to trends in new communications tools and technologies since SNCR’s founding in 2005. You can subscribe to a monthly digest from the blog and series here
. Please contact me (Alex.Parkinson@conferenceboard.org
) if you have a manuscript that you would like to submit for consideration.
Introduction from Millennials and Social Commerce: Brands and Buy Buttons
As the first generation to be composed largely of digital natives, millennials are some of the most significant users of social commerce and social media. Research conducted by the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth examines how millennial consumerism is driven through social media, while also questioning how purchasing varies across platforms. This SNCR 2020 Series
is an in-depth look at current purchasing habits of millennials using three of the most widely used social networking platforms (Facebook, Twitter and Pinterest).