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20 May. 2016 | Comments (0)

By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board The Society for New Communications Research (SNCR) of The Conference Board (SNCR)—a 501(c)(3) research and education institution dedicated to the advanced study of how new and emerging communications tools and technologies (such as digital, social media, and mobile) are affecting business, media, health, law, culture, and society—announced the winners of the 2016 SNCR Excellence in New Communications Awards at an exclusive cocktail reception and awards ceremony at The Conference Board’s New York headquarters on May 18, 2016. The SNCR Excellence in New Communications Awards program honors individuals and organizations for the exemplary use of digital, mobile and social media. Awards were granted in six divisions: Corporate, Government, Nonprofit/NGO, Media, Technology and Academic, and in seven categories. The top winners include: Social Marketing
  • Corporate Division: Marriott International
Innovation, Digital and Marketing Experience
  • Corporate Division: John Hancock
  • Media Division: KCETLink Media Group
Social Data and Social Listening
  • Corporate Division: Johnson and Johnson
  • Government Division: The City of Calgary
Visual Storytelling
  • Corporate Division: Gage Brothers Concrete, Inc.
  • Nonprofit Division: Endeavor
Internal Social/Online Internal Communications and Communities
  • Government division: Oil and Natural Gas Corporation, Ltd
Mobile Experience
  • Government Division: The City of Calgary
Digital Program Performance Metrics
  • Corporate Division: Mambo Media
In addition to the top award winners, Commendations of Merit and Commendations of Excellence were presented to ten other organizations that submitted case studies in the awards program. In its ten-year history, SNCR has honored over 300 organizations and individuals through this prestigious awards program and all the winning case studies are available to members of The Conference Board at These prestigious awards honor the work of corporations, governmental organizations, nonprofit organizations, educational institutions, media outlets and individuals who are innovating the use of social media, ICT, mobile media, and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations, corporate communications, and CRM, as well as entertainment, education, politics, and social initiatives.
  • About the Author:Alex Parkinson

    Alex Parkinson

    Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Cor…

    Full Bio | More from Alex Parkinson


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