The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

01 Feb. 2017 | Comments (0)

If digital transformation is a top priority for your organization in 2017, you may be overlooking a critical factor to success: engagement. Because digital transformation within an organization requires systemic, enterprise-wide change, everyone at every level—from the mail room to the C-Suite—needs to feel motivated and empowered to make that change. Research by The Conference Board shows that in highly engaged organizations, leaders at all levels are able to foster a strong sense of purpose, pride, passion, and personal fit in their workforce. For example, they provide a sense of meaning and direction (purpose) by developing a compelling vision and communicate that vision in a way that others can see and want to follow. They foster pride by setting high standards and empowering employees, inspire passion by challenging the status quo and encouraging innovation, and unlock each individual's potential (personal fit) by driving development and growth. Leaders who create such a richly engaging environment share 12 specific behaviors, which are the core elements of their leadership DNA. Figure-4-12-Critical-Behaviors-CM-DT02 (2)

https://www.conference-board.org/dna-engagement/

Learn how to foster engagement in your workforce: Download The DNA of Engagement report by The Conference Board . This blog post is part two of a four-part series, The Future of Digital Transformation and Innovation. Join us next week to find out what young workers are looking for in the workplace. For more on what digital transformation means for your business, download the report, Beyond Technology: Building a New Organizational Culture to Succeed in an Era of Digital Transformation. You can also download keynote summaries from the unConference to learn more about transforming your organization, and find invaluable research and insight from The Conference Board.
  • About the Author:Marcel Bucsescu

    Marcel Bucsescu

    Marcel Bucsescu is a Co-Program Director of The Conference Board Chief Legal Officers Council. Bucsescu has also served Executive Director of the Ira M. Millstein Center for Global Markets and Corpora…

    Full Bio | More from Marcel Bucsescu

     

0 Comment Comment Policy

Please Sign In to post a comment.

    Subscribe to the Global Economy Blog
    SUBSCRIBE HERE
    Support Our Work

    Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

    Donate

    OTHER RELATED CONTENT

    RESEARCH & INSIGHTS

    WEBCASTS

    CONFERENCES & EVENTS

    Global Horizons

    Global Horizons

    March 23 - 24, 2021 | (Holborn, London)

    COUNCILS

    BLOGS

    PRESS RELEASES & IN THE NEWS