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06 Jul. 2016 | Comments (0)

By Matteo Tonello, Managing Director, Corporate Leadership at The Conference Board All companies responding to The Conference Board Corporate Communications Practices survey have adopted as a key performance indicator (KPI) the monitoring of financial research and analysts’ coverage of the company. Ensuring that key stakeholders remain abreast of the company’s goals and objectives is one of two priorities for the function with regard to it becoming more involved in business strategy—the other is its role in informing the business decision-making process by engaging customers and stakeholders. Other widely used KPIs include press coverage and other indicators of media perception of the company (80 percent of financial firms) and data analytics on intranet use (53.3 percent). Download the report for more information about how corporate communicators measure their performance in the analyst community. Corporate Communications Practices and the full Corporate Intelligence portfolio are complimentary to members of The Conference Board. A fee may apply to non-members. Do not hesitate to contact me for questions on our benchmarks. To learn more about our member benefits, email us at membership@conferenceboard.org About the author: [caption id="attachment_82" align="alignleft" width="100"]Matteo Tonello Matteo Tonello
Managing Director
Corporate Leadership
The Conference Board[/caption] Matteo Tonello is managing director at The Conference Board. In his role, Tonello advises members of The Conference Board on issues of corporate governance, risk management, corporate sustainability and citizenship. He regularly participates as a speaker and moderator in educational programs on best practices and conducts analyses and research in collaboration with leading corporations, institutional investors, and professional firms. Follow Matteo on Twitter: @MatteoTonelloNY.
  • About the Author: Matteo Tonello

    Matteo Tonello

    Matteo Tonello is managing director at The Conference Board. In his role, Tonello advises members of The Conference Board on issues of corporate governance, risk management, corporate sustainability a…

    Full Bio | More from Matteo Tonello

     

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