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16 Dec. 2013 | Comments (0)

In a laboratory experiment to test people’s willingness to lie to a partner in a game, 14% of people always chose to be truthful, even if lying would have benefited them, and 14% chose to lie whenever they stood to gain, according to a team led by Uri Gneezy of the University of California, San Diego. The rest reacted in variable ways to incentives, sometimes lying and sometimes not, except for oneparticipant who always lied, regardless of circumstances.

SOURCE:  Measuring Lying Aversion

 

This blog first appeared on Harvard Business Review on 11/13/2013.

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