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09 Oct. 2012 | Comments (0)

Chalk one up for nature. Timothy Judge, professor of management at the University of Notre Dame's Mendoza College of Business, recently studied nearly 600 twins (some identical, some fraternal) and found that being raised in the same environment had little effect on personality, stress and health. Genetics turned out to be four times as important as shared environment. In an article for Science Daily, Judge says that changing a job to free yourself of stress is probably not going to do the trick unless you appreciate your own genetic predisposition toward stress.

SOCIAL FAUX PAS

Fake Corporate Social Media Content a Growing Problem (CIO Insight)

IT research firm Gartner predicts that as more large companies use social media platforms such as Facebook and Twitter to market their products, the temptation to write paid or fake reviews of products will grow. Tempted? Don’t be. In 2009, the FTC ruled that if a reviewer doesn’t disclaim the fact that he or she has been compensated by a company to write a review, it amounts to false advertising — and businesses that engage in such deceptive practices could face monetary fines and public condemnation. Ed Thompson, vice president at Gartner, said in a press release that "CMOs will need to weigh the longer-term risks of being caught and the associated fines and damage to reputation and balance them against the short-term potential rewards of increased business.”

INFOGRAPHICS

What Americans Actually Do All Weekend (NPR Planet Money)

What do average Americans do when they’re not working? NPR details the answer in two easy-to-digest infographics, courtesy of data from the American Time Use Survey, which is conducted by the Bureau of Labor Statistics. Tops on the list: Leisure activities like watching television (surprise, surprise) and socializing. At the bottom of the list: education and looking for a new job.

BONUS BITS:

Brain Teasers

To Whom Would You Bequeath All of Your Memories? (Big Think)
Mindless Tasks Boost Creative Potential (Association for Psychological Science)
Brain Implant Improves Thinking in Monkeys. Are Humans Next? (SmartPlanet)

This blog first appeared on Harvard Business Review on 09/19/2012.

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