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13 May. 2020 | Comments (0)

John Elkington has just published his new book ‘Green Swans’ extending the concept of Black Swans a theory popularized by Nassim Taleb. In his book John introduces the concept of global ‘wicked problems’ (e.g. climate crisis or antibiotic resistant bugs) that can only be overcome with exponential alternative solutions. Regenerative energy generation can be one such ‘Green Swan’ response. Our conversation in this podcast looks at the aspects of responsibility, resilience, and regeneration, with John Elkington challenging managers to actively drive for what he calls ‘Green Swan’ scenarios. COVID-19 is an acute case of the ‘wicked problems’ described in his book and John is optimistic that in coming out of this crisis ‘Green Swan’ solutions will only gain more momentum in this arena.

  • Let's Talk Sustainable Business Podcast

    Let's Talk Sustainable Business Podcast

    The Let's Talk Sustainable Business' podcast series is aimed at people interested in how corporations can drive sustainable development by integrating sustainability into their overall business strategy and managing for positive impact. The series will feature conversations with experts and practitioners in the field of sustainability. The target audience includes corporate executives, consultants, academics and students as well as people in civil society with an interest to learn more about this complex subject. The series will cover the scope as laid out by the United Nations Sustainable Development Goals and the principles of responsible business.  

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