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04 Mar. 2020 | Comments (0)

What are the most important “marketing laws” that brand owners need to know about and apply? Do loyalty programs work? Should STP” (segmentation, targeting, positioning) remain the holy grail of marketing – and why not?  Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with Dr. Byron Sharp, Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute, at the University of South Australia, to discuss his new book, How Brands Grow: What Marketers Don’t Know, which offers his unique perspective on these questions and many more.

  • Off the Shelf Podcast

    Off the Shelf Podcast

    Off the Shelf is a new book discussion podcast series brought to you by The Conference Board. Each 30-minute episode allows our listeners to hear directly from authors of recently released books that focus on timely and relevant topics related to business management, human capital strategy, finance, the economy, policy or governance.

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