13 Nov. 2018 | Comments (0)
When The Conference Board began tracking company charitable contributions in 1943, corporate philanthropy was regarded by many as a distraction to the "serious" work of generating shareholder value—if not a complete contradiction in terms. By 1950, the young field had grown to the point of supporting a national practitioner network, which we launched as the Council of Executives on Company Contributions.
That first peer network lives on today as the Corporate Social Responsibility (CSR) Council. Over the decades, it's witnessed—and led—the rise of corporate citizenship from apparent oxymoron to a multibillion dollar driver of brand identity and societal progress.
As part of our commememoration of 75 Years of Corporate Citizenship & Philanthropy Leadership, Jeff Hoffman hosted a special three-part podcast series featuring current members of the CSR Council.
In this first episode, Martha Herrera, Global Director of Corporate Social Responsibility at CEMEX, and Jenny Lawson, President of Points of Light, reflect on the rapid evolution of corporate philanthropy in recent decades—and what these past transformations portend for the future.
More in the series: