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30 Mar. 2020 | Comments (0)

Join us for the first in this mini-series which focuses on what brands and their leaders should say and do (or not) in the midst of the COVID-19 crisis. 

In this episode, JP Kuehlwein, Marketing Institute Leader at The Conference Board, interviews Martin Karaffa, Associate Partner at Hofstede Insights. Martin has spent over 25 years in the global advertising industry working with brands such as Diageo Daimler Benz, Citi Financial, Johnson & Johnson, Kit Kat, Kellogg, Listerine and … yes, Purell!

In this discussion, JP and Marty will discuss what brand owners should focus on as they decide what to do and talk about to their customers while they are both dealing with the pandemic. They will also talk about how different cultures, organizations and personalities behave differently in times of crisis, and how that impacts their relationships to brands and customers.

  • Influencers Podcast

    Influencers Podcast

    Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you’re grappling with.

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