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15 Mar. 2019 | Comments (0)

The Excellence in Marketing and Communications Awards—formerly the Society for New Communications (SNCR) Excellence in New Communications Awards—are accepting case study submissions until March 22nd. The continuation of the awards under The Conference Board's Marketing and Communications Center signifies the culmination of SNCR's full integration into The Conference Board.

Three years ago, SNCR joined The Conference Board family through a merger between our two organizations. SNCR organization was founded in 2005 by a small group of Founding Fellows as a global nonprofit 501(c)(3) research and education foundation and think tank focused on studying the significance of new and emerging communications technologies such as digital, social media, and mobile and their impact on business, media, culture, and society. Through the merger, SNCR brought to The Conference Board new insights and expertise through its Fellows, our extensive independent research, journal, blog, best practices and case studies gathered through our Excellence in New Communications Awards program. 

We were very honored to join The Conference Board, a highly-respected 100-year institution dedicated to a mission, core principles and values very similar to SNCR. Founded in 1916, The Conference Board is a nonprofit member-driven think tank that delivers trusted insights for what’s ahead. It is dedicated to helping leaders navigate the biggest issues facing business and better serve society, and believes in innovative approaches that make you think- and act- differently.

Over the past three years, SNCR has truly benefited and thrived from being part of a larger organization led by director Alex Parkinson, and by having access to greater reach, resources, and scale. Now SNCR will now retire its brand be fully integrated into The Conference Board and serve as the core of the organization’s newly created Marketing and Communications Center. The full integration of SNCR into The Conference Board is a natural next step and a positive development and outcome of this merger.

A significant benefit of the merger was the addition of the expertise of SNCR's Fellows — a global network of futurists, analysts, scholars, business leaders, marketers and communicators, technologists and media representatives from around the globe.  As part of the full integration, SNCR Fellows and advisory board members will continue to work with The Conference Board as Senior Fellows of The Conference Board’s Marketing and Communications Center, and I am extremely honored to announce that I have been named Principal Distinguished Fellow of the Center.

We will continue to work together to conduct independent research and will contribute to The Conference Board’s publications and live and virtual events. In addition, all previously published SNCR materials will remain available here, on The Conference Board’s website as a valuable resource to TCB’s members and the broader community.

SNCR’s renowned Excellence in New Communications Awards will continue as The Conference Board Excellence in Marketing and Communications Awards, and will be held in June in New York in conjunction with The Conference Board’s Corporate Communications Conference.

The annual awards program honors the work of corporations, nonprofits, governmental organizations, educational institutions, media organizations, and individuals who are innovating the use of digital and social media, mobile media, collaborative technologies, virtual reality, artificial intelligence, and other emerging digital communications technologies to improve business, culture, media and society. Submissions for the 2019 awards are now being accepted at Please participate!

And if you have questions, or want to discuss this announcement in more detail, please reach out to me at

  • About the Author:Jen McClure

    Jen McClure

    Jen McClure is Principal Distinguished Fellow of The Conference Board's Marketing and Communications Center, Program Director of the Social Media Council, and CEO of JEM, which helps businesses succes…

    Full Bio | More from Jen McClure


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