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04 May. 2018 | Comments (0)
An increasing number of corporate communications teams claim responsibility for investor relations, but their skill sets might be inadequate. Corporate communicators rank financial reporting and investor relations skills low among sought-after skills, despite indications that engagement with the investor community is an increasingly important part of their job description.
The boundaries between corporate communications and investor relations may be blurring, as companies recognize the need for a coherent style of public relations across their entire network of stakeholders. According to The Conference Board survey, nearly 30 percent of companies with $25 billion or more in revenue and a quarter of manufacturing companies claim that their communications teams are involved in investor relations. Today’s investor relations is a discipline integrating knowledge of finance, corporate PR, and securities laws. Yet, according to the survey, neither group ranked “investor relations experience” higher than 15th in the list of most sought-after skills for communicators, while “financial reporting experience” topped out at 13th for the largest companies (and ranked 15th among manufacturers).
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