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11 Oct. 2018 | Comments (1)

On Governance is a series of guest blog posts from corporate governance thought leaders. The series, which is curated by the Governance Center research team, is meant to serve as a way to spark discussion on some of the most important corporate governance issues.

On June 11, 2018, SEC Commissioner Robert Jackson highlighted the practice of executives more likely to sell stock following a stock buyback. Commissioner Jackson’ analysis shows that “twice as many companies have insiders selling in the eight days after a buyback announcement as sell on an ordinary day.” The implication is that executives take advantage of the stock price bump-up to sell shares. His remedy is two-fold: (1) SEC will review the safe harbor rules for insiders selling shares and (2) implore boards and compensation committees to review this practice.

A stock buyback is when a company purchases its own stock, either on the open market or directly from its shareholders. A buyback is also known as a share buyback or stock repurchase. Similar to a dividend, a buyback is a way to return capital to shareholders. While a dividend is effectively a cash bonus amounting to a percentage of a shareholder's total stock value, a stock buyback requires the shareholder to surrender stock to the company to receive cash. Those shares are then pulled out of circulation and taken off the market, thus having a similar effect of returning capital to shareholders.

Buybacks are a relatively new concept. Prior to 1982, they were not common. In fact, they were illegal throughout most of the 20th century because Buybacks were considered a form of stock market manipulation. In 1982, the SEC passed Rule 10b-18, which created a legal process for executing a buyback.

Today, in 2018, more companies than ever are buying back stock. The increase in buybacks has been fueled by The Tax Cuts and Jobs Act passed on December 27, 2017, which substantially lowered the corporate income tax rate as well as repatriation tax that encouraged money held abroad to be brought back to the United States.

There are three main types of buybacks: cash-based, loan-based and a combination of cash and equity. The effect of a buyback on an executive incentive program and pay levels will depend on a variety of factors and is specific to each company and its unique incentive program. In general, there are many positive aspects of buybacks, which center on increasing stock price and thus shareholder value:

  1. Increase Shareholder Value: Often, a company will use a buyback to pump up the price of its shares when it believes they have become undervalued. The undervalued stock is brought back at a lower price and is sometimes viewed as a signal by investors that the stock will appreciate in value (even greater than the percent brought back).
  2. Return Cash to Shareholders: Buybacks are often used to provide current shareholders with a cash distribution, and this is viewed as a bonus by many investors. Thus, an investor can sell some of the stock held back either to the company or into the open market, which is supported by the strong demand created by the buyback.
  3. Provide Consistent Shareholder Returns: Buybacks provide more consistent returns to shareholders vs. special cash or stock dividends that only benefit the current shareholders. This allows buybacks to complement dividend rates, boosting shareholder return without having to increase a stable dividend rate.
  4. Reduce Aggregate Cash Dividends: Buybacks provide a viable way for companies to reduce their cash outflow, without actually having to cut their dividends. Fewer outstanding shares mean fewer dividends to be paid, and a company may reduce their dividends by a significant amount. The present value of the reduction in aggregate cash dividends may be less than the cost of the buyback.
  5. Increase Earnings per Share (EPS): Removing some shares from the marketplace means annual earnings will be distributed among fewer shares, and each share will be entitled to a greater portion of earnings. The reduction of shares is somewhat counteracted by the interest earned on the cash used for the buyback.
  6. Boost Capital Efficiency Measures: Buybacks can increase financial ratios used to calculate capital efficiency measures such as Return on Equity (ROE), Return on Assets (ROA), or Return on Invested Capital (ROIC). Capital structure plays a large role in how companies optimize opportunities and provide cash for growth and operations. A major factor of capital structure is the debt to equity ratio. When a company initiates a buyback, it effectively changes its capital structure, because fewer outstanding shares equates to less outstanding equity. This change in structure has the benefit of increasing a company’s capital efficiency measures, simply because its generated returns are now linked to a lower level of equity, assets, and invested capital.
  7. Increase Market Liquidity: Sometimes a large shareholder or seller of a specific stock is looking to liquefy their holdings, and the stock-issuing company may offer to buy back their shares from them.
  8. Offset Dilution. A buyback will offset dilution from issuance of shares as part of a long-term incentive (LTI) program.

Despite these positive attributes, there has been much criticism surrounding buybacks, particularly surrounding their potential to increase executive compensation levels regardless of the operational success of the company. This is particularly true with the recent reduction in corporate income tax rates. The underlying business model has not really changed or improved, but there is extra cash generated due to the tax savings.

Buybacks directly influence many of the financial ratios used as performance metrics in executive LTI plans. As discussed previously, Buybacks can boost EPS, ROE, ROA, ROIC, or stock price. While growth in pay levels through the increased value of stock holdings and LTI payouts may benefit executives, there is bound to be criticism from investors, employees, and political factions.

A key connection between buybacks and executive pay is EPS. A buyback will reduce the number of a company’s outstanding shares and thereby increase the earnings per share metric. EPS is often a key benchmark for an executive’s performance-based pay – particularly in LTI programs. In addition to EPS, a buyback also impacts other parts of the financial statement. On the balance sheet, a share repurchase will reduce the company’s cash holdings, and consequently its total assets base, by the amount of the cash expended in the buyback. The buyback will simultaneously also shrink shareholders' equity on the liabilities side by the same amount. As a result, performance metrics such as ROE ROA and ROIC typically improves following a buyback. Like EPS, each of these capital efficiency measures are commonly used in executive LTI plans.

Another issue when it comes to executive compensation is that a buyback generally occurs during an LTI award’s performance period, and there is no corresponding adjustment to the performance goals to offset the effect of the Buyback. So, it can be said that a Buyback gives the executives a head start in achieving their performance goals.

At a time when institutional investors frequently challenge whether performance targets are rigorous enough, critics of buybacks believe senior executives should not receive larger pay packages simply for reducing the number of shares outstanding. There is also concern that while buybacks they may boost stock prices in the short term, they can deprive companies of capital necessary for creating long-term growth.

A Closer Look at Buybacks and Executive Pay

It is indeed true that executives in the United States will receive larger incentive payouts when measures like EPS, ROE, ROA, ROIC, and stock price show improvement (financially engineered or not).

Today’s executive pay packages 1) include a significant portion of LTI awards, and 2) rely heavily on LTI awards with performance conditions (versus time-based awards). A recent Gallagher study[1] showed that a majority of executive LTI awards at large-cap companies are tied to performance measures, including stock-price- or EPS-related measures. Among the Top-200 companies by market capitalization, performance-based LTI awards first averaged 50 percent of the total LTI grant value back in 2012. By 2015, performance-based awards had increased to 59 percent of the total LTI grant value.

Following closely behind top companies, we found that midmarket companies have also moved towards LTI programs focused on performance-based awards[2]. In 2016, performance-based awards made up 48 percent of the total LTI grant value among these companies, up from just 39 percent in 2014. This midmarket sample includes 100 companies selected at random from the Russell 3000 universe and included companies across multiple industry sectors with revenues between $1 billion and $5 billion (nonfinancial companies) or assets between $1 billion and $10 billion (financial companies). See Figure 2.

FIGURE 2. Mid-Market Companies Follow the Large Company Trend of Relying on Performance-Based LTI Awards

Boards of directors continually search for ways to increase shareholder value. This process will sometimes result in a decision to buy back company stock. Care should be taken to avoid enrichment of executive pay packages as a result of the buyback. The selection of performance measures and corresponding performance levels can be one of the most difficult aspects of designing an incentive compensation program for executives. Scrutiny may be further complicated as buybacks continue to increase in prevalence. Companies should be cautious when selecting performance measures that can be manipulated by financial engineering such as buybacks, equity to debt swaps and other re-financings, and be ready to explain the reasoning behind such choices in the annual proxy statement.

The views presented on the Governance Center Blog are not the official views of The Conference Board or the Governance Center and are not necessarily endorsed by all members, sponsors, advisors, contributors, staff members, or others associated with The Conference Board or the Governance Center.

[1] Gallagher’s 2015 Study of Short- and Long-Term Incentive Design Criteria Among Top 200 Companies (

[2] Current Trends in 'Mid-Market' Incentive Plan Design (

  • About the Author:James F. Reda

    James F. Reda

    Jim works with both public and private organizations in planning, creating, and implementing incentive programs. Jim also advises companies on incentive strategy, including long- and short-term senior…

    Full Bio | More from James F. Reda


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  1. James McRitchie 0 people like this 12 Oct. 2018 12:16 PM

    Great post. I am filing shareholder proposals at companies to request they put buybacks to a up or down vote by shareholders, like say on pay. The intent is to get companies to explain how executive pay will be impacted and what if any restrictions are placed on them selling shares. I hope this post gets more boards thinking about these issues.

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