Measuring Success in Making a Difference
October 15 | Sumair Sayani, Vice President, The Demand Institute and Nielsen | Comments (0)
Companies need to build a mechanism to gauge consumers’ preferences for causes and integrate that with a measurement framework across all stakeholders of an organization. Sumair Sayani, vice president at Nielsen and Consumer Dynamics co-Center leader, suggests what this model might look like.
Can consumer spending keep pace with a torrid US economy?
August 20 | Brian Schaitkin, Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | John Forsyth, Leader, Consumer Dynamics Center, The Conference Board | Comments (0)
With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the actual near-term spending decisions of US consumers? And looking ahead, is consumer spending more likely to be the fuel that keeps a soaring US economy aloft—or the drag that is going to bring it back down?
E-commerce continues to grow among U.S. consumers
June 18 | John Forsyth, Leader, Consumer Dynamics Center, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | Ben Cheng, Associate Economist, The Demand Institute | Comments (0)
Our March 2018 Consumer Confidence Survey shows evidence that e-commerce continues to grow among U.S. consumers of most age and income groups.