Why India Presents a Big, Long-Term Opportunity for Apple’s iPhones
May 07 | Denise Dahlhoff, Ph.D., Senior Researcher, Consumer Research, The Conference Board | Comments (0)
Apple supplier Foxconn’s initiative to produce high-end iPhones in India opens new doors for Apple to use India as an export hub, including to the U.S., and also gives Apple better access to one of the world’s fastest-growing economies—and mobile phone markets. Indian consumers have felt very optimistic economically, and technology is a popular category for spending disposable income, as data from the Conference Board Global Consumer Confidence Index shows.
A Case Study in Vitality: How John Hancock Improved Consumer Engagement in Life Insurance
December 10 | John Forsyth, Program Director, The Conference Board | Comments (0)
How do you make life insurance fun and engaging for consumers? Brooks Tingle, President and CEO of John Hancock Insurance, spoke at the recent Customer Experience Conference on how John Hancock uses technology and consumer insights to enhance and innovate the customer experience in life insurance.
Introducing CEO Briefs: Q3 US Consumer Demand and the Outlook for 2019
November 19 | Brian Schaitkin, Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | Comments (0)
Overall spending growth has remained strong and can stay strong in 2019 as long as a strong labor market and consumer confidence remain in place, and policy surprises like dramatic changes to trade policy are kept to a minimum.
Measuring Success in Making a Difference
October 15 | Sumair Sayani, Vice President, The Demand Institute and Nielsen | Comments (0)
Companies need to build a mechanism to gauge consumers’ preferences for causes and integrate that with a measurement framework across all stakeholders of an organization. Sumair Sayani, vice president at Nielsen and Consumer Dynamics co-Center leader, suggests what this model might look like.
Can consumer spending keep pace with a torrid US economy?
August 20 | Brian Schaitkin, Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | John Forsyth, Program Director, The Conference Board | Comments (0)
With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the actual near-term spending decisions of US consumers? And looking ahead, is consumer spending more likely to be the fuel that keeps a soaring US economy aloft—or the drag that is going to bring it back down?
E-commerce continues to grow among U.S. consumers
June 18 | John Forsyth, Program Director, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | Comments (0)
Our March 2018 Consumer Confidence Survey shows evidence that e-commerce continues to grow among U.S. consumers of most age and income groups.