The Business of Platforms and Platforms As Brands
August 21 | Influencers Podcast | Comments (0)
In this podcast, JP Kuehlwein and Sangeet Paul Choudary discuss what is driving the seemingly unstoppable growth of platform businesses across industry sectors. What drives the success of an Amazon, Uber or Facebook? How can traditional ‘pipeline businesses’ compete? What are the vulnerabilities and downsides of this business models when it comes to branding, financials, operations and organization?
Interview with Leslie Quinton—BRP
August 20 | Lise Michaud, Founder, IC Kollectif | Comments (0)
Are internal and external communications the same thing? In this interview, Leslie Quinton, Vice President of Global Corporate Communications, and Events, at Canadian recreational products company BRP, argues that there are almost always reasons to target your communications differently according to the audience.
Online Community Health Check
August 14 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Is your business's online community optimized? Online communities can yield substantial business results for organizations that do them well. But, like all dynamic systems, they need a check up, so you can identify and implement the right changes to keep your community on track.
Interview with Rick Phillips: Nationwide
July 30 | Lise Michaud, Founder, IC Kollectif | Comments (0)
What does strategic internal communications look like at a Fortune 100 insurance company like Nationwide? Rick Phillips retired in 2018 as Chief Communications Officer for the company. In this interview, he discusses, among other things, the importance of alignment between internal and external communication with corporate goals and how to demonstrate the impact of internal communication.
Sustainability in the C-Suite: Kimberly-Clark’s Lisa Morden Weighs In
July 29 | Influencers Podcast | Comments (0)
What are the sustainability and social impact priorities driving global C-suite executives today? Hear how Kimberly-Clark, one of the world’s largest consumer goods companies, is addressing fast-evolving customer demand for more sustainable products and services.
The Intersection of Internal and External Communication
July 25 | Lise Michaud, Founder, IC Kollectif | Comments (0)
As the lines between internal and external communications blur, does your organization ensure the needs of internal audiences are not overlooked? Research from IC Kollectif has found that companies are increasingly adopting an integrated approach to internal and external communication. But if internal stakeholders are treated as a distinct audience—a common practice, according to the research—external content alone is not enough to respond to their needs.
It’s Time for CMOs to Rally a Cross-Functional Approach to Customer Experience
July 19 | Denise Dahlhoff, Ph.D., Senior Researcher, Consumer Research, The Conference Board | Comments (0)
Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.
The Changing Nature of Influence—from Lil Miquela to Fashion Ambitionist
July 16 | Susan Getgood, Vice President - Product Innovation, SHE Media | Comments (0)
With virtual influencers and sponsored Instagram stories, is influencer marketing still... influencer marketing? Yes. And no. Or at least, it is not consumer-to-consumer influencer marketing grounded in the genuine authentic endorsement of a consumer sharing her story and experiences with a product with her friends and yes, followers. Done right, it is about harnessing consumer passion for brands and connecting them to opportunities to share their love in the context of their own story.
The Road to Gender Equality: Please Take This Important Survey on Gender and Leadership in PR
July 11 | Tina McCorkindale, President and CEO, Institute for Public Relations | Comments (0)
As the U.S. women’s national soccer team celebrated their second straight victory in the World Cup, chants demanding “equal pay” erupted from both players and fans. This isn’t the first time, nor will it be the last, that gender discrimination and inequity will be in the media spotlight.
There's More to Content Marketing than Marketing
July 02 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Businesses have an increasing need for dynamic access to expertise and specialized knowledge. Today’s emerging technologies can facilitate access through subscription-based services. Many B2B companies have the skills, credibility, and technology to turn what has been a cost center into a revenue generator – and to cement their customer relationships in the process.