Brand Hacking: Are You Next?
April 18 | Timothy Powell, President, The Knowledge Agency | Comments (0)
Is your brand at risk? Branding carries economic risks that are, on the one hand, similar to other corporate risks—theft, fire, weather-related damage, etc.—but different in that they attack the value of intangible assets, like brands. If you are not yet affected by Brand Equity Risk (BER), it’s almost certain you will be, so you need to manage it like any other risk your organization faces.
The Philosophy Behind Patagonia, the Outspoken Outdoor Brand
April 11 | JP Kuehlwein, Marketing Institute Leader, The Conference Board | Comments (0)
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.
10 Ways for Your Communications Team to Respond to Sensationalized News Stories and Maintain Your Organization’s Reputation
April 10 | Sheri Rothman, Senior Writer, The Conference Board | Comments (0)
How do you respond when someone publishes a story about you that isn’t true? Here’s how Mayo Clinic handled such a situation in August 2018 when CNN ran this: “Escape from the Mayo Clinic: Teen accuses world-famous hospital of ‘medical kidnapping.’”
Linking Internal Communication to Business Results
April 02 | Lise Michaud, Founder, IC Kollectif | Comments (0)
Is your organization evaluating its internal communication in a way that makes business sense? Measures of internal communications often focus on intranet usage or employee satisfaction or engagement. Companies rarely measure employee attitude or behavior change, understanding of key messages, or internal communication’s impact on strategic and financial objectives. These and a range of other metrics will give more insight into the effectiveness of internal communication on business results.
Influencers: Mayo Clinic's Amy Davis Shares Her Story Refuting A Sensationalized Article
March 25 | Influencers Podcast | Comments (0)
How would you react if CNN ran a sensationalized story about your organization, based on false information and hearsay? Mayo Clinic suffered that exact experience in 2018 and Amy Davis has some advice for others who might find themselves in the same position: focus on your employees to make sure they feel supported.
Influencers Podcast: Mayo Clinic's Response to Sensationalized Story
March 25 | Alexander Parkinson, Senior Researcher, The Conference Board | Comments (0)
How would you react if CNN ran a sensational, one-sided story about your organization? When this happened to the Mayo Clinic in 2018, their response was swift and multi-pronged. Amy Davis, head of communications at Mayo, tells the story and offers crisis management advice, starting with this: First, focus on your employees to make sure they feel supported.
What Executives Think About Data Privacy, Security, and Regulation
March 22 | Alexander Parkinson, Senior Researcher, The Conference Board | Comments (0)
In the face of data privacy compliance, do you take the easy route and do the bare minimum, or do you innovate? New research from The Conference Board Marketing and Communications Center has found that while 58 percent of the US marketing, tech, and compliance executives we surveyed agreed that regulatory compliance offers an opportunity for innovation, most haven’t yet taken the next step to actually turning customer privacy concerns into a competitive advantage.
Excellence Awards Continue as SNCR fully integrates into The Conference Board
March 15 | Jen McClure, Program Director, Social Media Council, The Conference Board | Comments (0)
The Excellence in Marketing and Communications Awards—formerly the Society for New Communications (SNCR) Excellence in New Communications Awards—are accepting case study submissions until March 22nd. The continuation of the awards under The Conference Board's Marketing and Communications Center signifies the culmination of SNCR's full integration into The Conference Board.
Nine Business Transformation Stats You Can't Afford to Ignore in 2019
March 13 | Sherry Scott, President, Gagen MacDonald | Comments (0)
Is your company capitalizing on business transformation or collapsing under the pressure? According to KPMG, in 2016, 96 percent of organizations reported that they undergoing business transformation. Meanwhile, McKinsey estimates 70 percent of change efforts fail outright, often due to employee resistance. It's imperative for companies to get employee buy-in for change by inspiring with purpose-based communications.
Off the Shelf Podcast: Diversity in Public Relations and Corporate Communications
March 08 | Alexander Parkinson, Senior Researcher, The Conference Board | Comments (0)
If an industry reported in 2017 that it was 81 percent Caucasian, would you say there’s a problem? The public relations and corporate communications industry says yes and it's fighting to improve those numbers. This interview with Joe Cohen, Chief Communications Officer, Axis Capital and President, PRSA Foundation, and Judith Harrison, SVP of Diversity and Inclusion at Weber Shandwick, dives into a new book, Diverse Voices: Profiles in Leadership.