What's Ahead for 2019
January 02 | Alexander Parkinson, Senior Researcher and Director, Society for New Communications Research (SNCR), The Conference Board | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Shel Holtz, Principal, Holtz Communication and Technology | Jan Botz, Program Director, Corporate Communications Strategy Council and Internal Communications Council II, The Conference Board | Gretchen Fox, Co-Founder, MTO Agency | Comments (0)
Marketing and communications teams should expect to focus more heavily on their company's response to social and political issues, as social and business activism show no sign of abating. This is among the key prognostications for the industry in 2019 discussed by the Society for New Communications Research of The Conference Board (SNCR) fellows.
How Silicon Valley Works…Ecosystems Breaking Traditions for Transformations
December 19 | Victor Assad, CEO, Strategic Human Resources Consulting | Comments (0)
Despite not understanding how Silicon Valley works, hundreds of corporations have started Silicon Valley innovation labs because they know that digitization is rapidly changing everything, and their corporate cultures are too siloed, insular, slow to accept, slow to use, and slow to commercialize the innovation they desperately need to survive.
Making Intangibles Tangible—Linking Corporate Attributes to Market Cap
December 05 | James Gregory, Chairman, Tenet Partners | Comments (0)
An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring intangible assets. With intangible assets growing exponentially as a component of enterprise value, it is unproductive to allow them to go unmanaged.
Innovation Practitioner Insights: Alex Goryachev of Cisco on Seven Common Mistakes Companies Make Trying to Build a Culture of Innovation
November 07 | Joan Greco, Program Director, Innovation Master Class, Customer Experience Conference, and Women's Leadership Conference, The Conference Board | Comments (0)
Alex Goryachev, Cisco System’s Director, Innovation Strategy and Programs, shares the most common mistakes he has seen at companies working to build a culture of innovation. The key concept tying together Goryachev’s observations: the need to focus on the people innovating, not the “innovations” themselves. Goryachev will be speaking at The Conference Board Innovation Master Class this December in Palo Alto.
Innovation Practitioner Insights: Maureen Rinkunas of DowDuPont on Creating a “Startup Culture”
October 01 | Joan Greco, Program Director, Innovation Master Class, Customer Experience Conference, and Women's Leadership Conference, The Conference Board | Comments (0)
At the upcoming Innovation Master Class, taking place in Palo Alto December 6-7, 2018, Maureen Rinkunas, Innovation Systems Designer, Specialty Products Division at DowDuPont will be speaking on Thinking Like a Startup – Lessons from Accelerating 100+ Companies. She will be sharing insights gained from having coached over a hundred companies at a startup accelerator, and from bringing that startup thinking to DowDupont.
Perspectives on Artificial Intelligence, Customer Experience and Innovation from Adobe’s Chris Duffey
September 25 | Terrence Sooley, Program Director, Customer Experience Leadership Conference, Supplier Relationship Management Conference and Procurement Seminar, The Conference Board | Comments (0)
Artificial Intelligence is the most effective method for engaging customers, fueling innovation, and accelerating personalized customer experiences. AI is a differentiator in the customer experience space because it can capture enormous amounts of data, analyze it quickly, and produce targeted, personalized experiences that engage consumers. Being able to deliver personalized, empathetic customer experiences quickly, will allow organizations to secure happier, more brand loyal customers.