Overall Social Media Use among Inc. 500 Companies Declined in 2018
February 19 | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
The relationship between business and social media is changing, starting with a decline in social media use among some platforms over the past year. While more companies are implementing formal social media plans, they're also beginning to reevaluate social media in business as concern grows over negative online attacks, data privacy, and whether social media efforts are providing ROI. They are also considering paid social media platforms since the benefits offered by free ones have plateaued.
The Top Five Things I Learned at the 2018 Lisboa Web Summit
February 13 | John Metselaar, Program Director and Senior Fellow, The Conference Board | Comments (0)
"Save the web: technology should serve humanity, not undermine its core values and institutions" is just one of John Metselaar's takeaways from this year's Lisbon Web Summit. As more than half the world's population becomes digitally connected, industry, governments, citizens and academia need to work together to keep the "digital peace."
Partnering for Disaster Preparedness in Chile
February 12 | Lars Battle, Senior Editorial Coordinator, PYXERA Global | Comments (0)
The term “natural disaster” is a misnomer. Natural ecosystems often require disturbances such as fires and floods to remain healthy. They have an inherent resilience to the occasional battering. Crises created by destructive natural events might be more aptly referred to as “social disasters,” because of the toll of life and economic damage left in their wake. Framing such events as social disasters places them in a different light, shifting the burden on all sectors of society to proactively ma
Do You Know Your Business Transformation Story?
February 12 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Organizations are at a critical juncture as they try to balance long-term vision with short-term performance. The key to making this balance work is delivering thoughtful, consistent, and clear communications to employees, customers, and partners.
Internal Communication and the Licence to Operate
February 07 | Lise Michaud, Founder, IC Kollectif | Comments (0)
internal communication professionals need to do a better job of demonstrating their value to senior leadership. To be considered trusted advisers and counselors by executives and senior leaders, internal communication professionals should, among other things, assess and measure their value, bring unique insights, and better understand the financial metrics used by business leaders.
The Conference Board Launches Expanded Benchmarking Project on Corporate Citizenship
February 07 | Alexander Parkinson, Senior Researcher, The Conference Board | Comments (0)
The Conference Board has launched an expanded initiative to track and benchmark societal investments, and their resulting impact, extending the organization’s 75 years of leadership in corporate citizenship research.
Indications 2.6. Taking the Temperature of the Global Consumer
January 31 | Indications Podcast | Comments (0)
Around the world, business leaders are growing increasingly nervous about 2019 growth prospects. Are consumers following suit? Ultimately, the answer will come down to job availability, income growth incomes, and the purchasing power of their hard-earned money.
A Case Study in Vitality: How John Hancock Improved Consumer Engagement in Life Insurance
December 10 | John Forsyth, Program Director, The Conference Board | Comments (0)
How do you make life insurance fun and engaging for consumers? Brooks Tingle, President and CEO of John Hancock Insurance, spoke at the recent Customer Experience Conference on how John Hancock uses technology and consumer insights to enhance and innovate the customer experience in life insurance.
Introducing CEO Briefs: Q3 US Consumer Demand and the Outlook for 2019
November 19 | Brian Schaitkin, Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | Comments (0)
Overall spending growth has remained strong and can stay strong in 2019 as long as a strong labor market and consumer confidence remain in place, and policy surprises like dramatic changes to trade policy are kept to a minimum.