Four Quick Tips for Measuring Events and Experiential Marketing
November 14 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Too many events and experiential marketing campaigns are conducted without measurement designed into them and funded from the beginning, leading to misunderstanding of results. Budget for measurement doesn't have to be expensive, but it does need to be included, because leadership will also want to know the cost effectiveness of your results.
Is AI Coming for Your Job?
November 07 | Mike Moran, Senior Fellow, SNCR and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council | Comments (0)
As artificial Intelligence (AI) has emerged in the last three decades, the effect on employment has not matched the public's fears. AI will be one of the transformative technologies of the next decade, but it will not be the only technology transforming our world. Predicting AI’s effects in a vacuum won’t get us anywhere. Companies and their employees need to make sure they can execute on the opportunities presented by AI and other technologies. That’s how to avoid obsolescence.
Executive Series: Sometimes, It’s Actually Not About the Work
October 31 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Technology is forcing corporate executives to work harder than ever, so it’s important to understand that sometimes work commitments need to take a back seat. There’s a strong chance that colleagues (or you) are facing a personal crisis and it can be hard to know what to do to support them. Being there to support them in whatever way they need it is a good start.
Executive Series: The “Creative” Dilemma
October 12 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Creativity is important to developing new ideas and opportunities, but certain corporate cultures can stifle it. Employees have a responsibility to exercise their own creativity for the benefit of themselves and the business. In communications, creativity should be nurtured in three areas in particular: writing, uncovering stories, and ideation. If companies want to promote new ideas and opportunities, being open to employees’ creativity is a good start.
The 2018 Fortune 500 Target Millennials and Seek Uncensored Expression
October 09 | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Allison Kane, Graduate Assistant, University of Massachusetts Dartmouth Center for Marketing Research | Kylie Maloney, Graduate Assistant, University of Massachusetts Dartmouth Center for Marketing Research | Comments (0)
Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at visual storytelling. Although LinkedIn, Facebook, and Twitter dominate in terms of active accounts among the Fortune 500, Instagram and fellow visual platform YouTube have moved quickly to occupy the rest of the top five. Companies need to be active on a range of social media technologies that includes visual platforms.
Digital Risk Management Survey Finds Most Companies Improperly Resourced to Address Cybersecurity
October 03 | Jen McClure, Program Director, Social Media Council | Comments (0)
The cyber risk landscape is quickly evolving, but organizations are slow to catch up with the new threat landscape. Organizations are still organized to focus primarily on more traditional cyber risk management, are not updating their processes and policies or investing in tools and technologies to comprehensively address the latest and fastest-growing threats coming from digital and social media. Senior leadership and boards need to better understand the evolving cyber risk landscape.
Executive Series: When the Big Change Comes, Will You Be Ready?
September 25 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Organizational change is hard for everyone, but opportunities often present themselves when there's turmoil. There are some simple tips that people facing change should remember, including avoiding catastrophic thinking and refraining from rushing to judgment. For all parties involved, communications are key. Communicate early and often and tell people everything you know.
Perspectives on Artificial Intelligence, Customer Experience and Innovation from Adobe’s Chris Duffey
September 25 | Terrence Sooley, Program Director, Customer Experience Leadership Conference, Supplier Relationship Management Conference and Procurement Seminar, The Conference Board | Comments (0)
Artificial Intelligence is the most effective method for engaging customers, fueling innovation, and accelerating personalized customer experiences. AI is a differentiator in the customer experience space because it can capture enormous amounts of data, analyze it quickly, and produce targeted, personalized experiences that engage consumers. Being able to deliver personalized, empathetic customer experiences quickly, will allow organizations to secure happier, more brand loyal customers.