Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis
December 07 | Jeff Pundyk, Chief Strategy Officer and Editorial Director, Techonomy | Comments (0)
A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadvertent participation, they are ambivalent about what ought to change—and are reluctant to alter their own business practices.
Should You Place Your Trust in the Mainstream Media?
November 28 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world. According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia.
Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital
November 15 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Last month, Paine Publishing hosted the Summit on the Future of Communications Measurement. Here, we present three case studies from the summit that highlight the three major themes that ran through every conversation.
The Branded Content S-Q-U-E-E-Z-E
November 08 | Susan Getgood, Senior Vice President of Strategic Planning and Insights, SheKnows Media | Comments (0)
The struggle, it is real. Digital publishers finally have solid proof that branded content works, and boom, a whole raft of new competitors surface, all looking for that same advertiser dollar. Digiday covers the problem quite nicely in this piece: As branded content pivots to video, publishers face new challenges. The article focuses on the competition offered by video production houses and entertainment studios, with a passing mention for influencers who approach a brand directly.
Get Ready: Voice May Be the Main Way We Interact with Computers by 2023
November 01 | Fard Johnmar, Senior Fellow, SNCR | Comments (0)
According to the Future Today Institute, about 50 percent of our interactions with computers will be via voice by 2023. Voice interfaces are already having an impact on health. The recently completed Alexa Diabetes Challenge demonstrated that voice-computer interfaces can play a role in chronic condition management. Are you up-to-speed on this trend? To help, I've outlined five questions and answers about the current state of voice interfaces in healthcare.
Stray Advertisements Ended The Conference Board’s Experiment with Programmatic Advertising
October 25 | Alexander Parkinson, Senior Researcher and Associate Director, Society for New Communications Research (SNCR), The Conference Board | Comments (0)
In August, an employee of The Conference Board visited Breitbart.com for research purposes and noticed a banner ad from The Conference Board. He subsequently raised an alarm with the marketing team, believing that association with the controversial site would harm our brand. harm our brand. As part of SNCR’s focus on brand adjacency to fake news, I interviewed The Conference Board’s CMO, Carol Orenstein, to find out more about what happened and her team’s response.
How to Engage the C-suite about Social Media with Authority and Confidence
October 17 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool.
How Publishers and Marketers Can Make Content King—Again
October 10 | Jeff Pundyk, Chief Strategy Officer and Editorial Director, Techonomy | Comments (0)
A lot has happened in the five or six years since marketing pundits started preaching that every brand should “act like a publisher.” Most notably, neither marketers nor publishers can rely any longer on their consumers to blindly trust them. As a result we are seeing a new tone in the way both marketers and publishers communicate, putting more of a premium on transparency—and even acknowledging their co-dependence.
A New Look At Loyalty In The Age Of Digital Disruption
October 04 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Ask any CMO worth her salt to demonstrate her value, and she’ll point to customer retention. That’s because for most organizations, customer retention is the very definition of competitive advantage. And finding ways to get closer to customers, and keep them close for the long haul, is the Holy Grail. But retaining customers is easier said than done. Customers are a demanding and sophisticated group with high expectations of the firms with whom they do business.
SNCR Webinar Will Help You Close the C-Suite Gap about Social Media
September 26 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds.