Excellence Awards Continue as SNCR Fully Integrates into The Conference Board
March 15 | Jen McClure, Program Director, Social Media Council, The Conference Board | Comments (0)
The Excellence in Marketing and Communications Awards—formerly the Society for New Communications (SNCR) Excellence in New Communications Awards—are accepting case study submissions until March 22nd. The continuation of the awards under The Conference Board's Marketing and Communications Center signifies the culmination of SNCR's full integration into The Conference Board.
Nine Business Transformation Stats You Can't Afford to Ignore in 2019
March 13 | Sherry Scott, President, Gagen MacDonald | Comments (0)
Is your company capitalizing on business transformation or collapsing under the pressure? According to KPMG, in 2016, 96 percent of organizations reported that they undergoing business transformation. Meanwhile, McKinsey estimates 70 percent of change efforts fail outright, often due to employee resistance. It's imperative for companies to get employee buy-in for change by inspiring with purpose-based communications.
Los Angeles: Tale of Two Cities
March 13 | Jeff Hoffman, Program Director, Global CSR & Philanthropy Council and Corporate Social Responsibility Council, The Conference Board | Comments (0)
What do you think of when you hear "Los Angeles"? For many, it's Hollywood, beaches, and palm trees. But the booming metropolis faces a large homeless population, is on the frontline of the immigration issue, and has a troubled school district and aging infrastructure. Companies can help solve some of these issues by collaborating with the local government and nonprofits delivering innovative solutions.
Off the Shelf Podcast: Diversity in Public Relations and Corporate Communications
March 08 | Alexander Parkinson, Senior Researcher, The Conference Board | Comments (0)
If an industry reported in 2017 that it was 81 percent Caucasian, would you say there’s a problem? The public relations and corporate communications industry says yes and it's fighting to improve those numbers. This interview with Joe Cohen, Chief Communications Officer, Axis Capital and President, PRSA Foundation, and Judith Harrison, SVP of Diversity and Inclusion at Weber Shandwick, dives into a new book, Diverse Voices: Profiles in Leadership.
Corporate action on climate and waste: glass half-full or empty?
February 27 | Anuj Saush, Senior Sustainability Researcher - Europe, The Conference Board | Comments (0)
Key trends related to the corporate disclosure of environmental and social practices—encompassing, among others, atmospheric emissions, water consumption, biodiversity policies, labor standards, human rights practices, and charitable and political contributions.
DPR and CCPA: Managing your data privacy strategy in a new era of digital regulation
February 26 | Susan Stewart, Senior Publishing Writer | Comments (0)
New privacy regulations are dramatically changing the atmosphere around business data and communications. What was once a mad rush to leverage consumer data is becoming a panicked effort to ensure security and maintain consumer trust.
CSR in India: Mandatory and So Much More
February 22 | Jeff Hoffman, Program Director, Global CSR & Philanthropy Council and Corporate Social Responsibility Council, The Conference Board | Comments (0)
India is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to the Companies Act, which requires companies with a net worth above Rs 5 billion, revenues above Rs 10 billion, or net profits of Rs 50 million or more to spend 2 percent of net profits on CSR initiatives. The country has countless priorities that companies can look to for guidance on CSR initiatives.
Overall Social Media Use among Inc. 500 Companies Declined in 2018
February 19 | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
The relationship between business and social media is changing, starting with a decline in social media use among some platforms over the past year. While more companies are implementing formal social media plans, they're also beginning to reevaluate social media in business as concern grows over negative online attacks, data privacy, and whether social media efforts are providing ROI. They are also considering paid social media platforms since the benefits offered by free ones have plateaued.
Partnering for Disaster Preparedness in Chile
February 12 | Lars Battle, Senior Editorial Coordinator, PYXERA Global | Comments (0)
The term “natural disaster” is a misnomer. Natural ecosystems often require disturbances such as fires and floods to remain healthy. They have an inherent resilience to the occasional battering. Crises created by destructive natural events might be more aptly referred to as “social disasters,” because of the toll of life and economic damage left in their wake. Framing such events as social disasters places them in a different light, shifting the burden on all sectors of society to proactively ma
Do You Know Your Business Transformation Story?
February 12 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Organizations are at a critical juncture as they try to balance long-term vision with short-term performance. The key to making this balance work is delivering thoughtful, consistent, and clear communications to employees, customers, and partners.