ESG reporting practices in Europe – Now and In the Future
January 18 | Anuj Saush, Senior Sustainability Researcher - Europe, The Conference Board | Comments (0)
Key trends related to the corporate disclosure of environmental and social practices in Europe
Eight Years Later, What Did We Learn from Watson Winning Jeopardy?
January 16 | Mike Moran, Senior Fellow, SNCR and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council | Comments (0)
Artificial intelligence (AI) is seen by some as a magic solution to every business problem, by others as ineffective. IBM’s computer Watson may have won “Jeopardy!” (magic!) but Watson made some ridiculous errors (ineffective!). The IBM computer didn’t understand puns or irony. Humans do. AI is neither magic nor ineffective; it’s a technology that can augment human judgment not replace it. Understanding the strengths and limits of AI helps companies to implement it wisely.
Employees Provide Insights for Companies Seeking to Establish Board Programs
January 16 | Alice Korngold, Author, A Better World, Inc.: How Companies Profit by Solving Global Problems...While Governments Cannot | Comments (0)
Seventy-four percent of employees who do not serve on nonprofit boards are interested in doing so. This is a great opportunity for talent development of millennials and employees from diverse backgrounds, two groups underrepresented on boards. Companies can make board work happen for their employees by helping them find suitable matches in the nonprofit sector, by training them in the legal and oversight responsibilities they will need, and by supporting and recognizing them for their work.
Five Corporate Social Responsibility Trends to Watch in 2019
January 10 | Timothy J. McClimon, President, American Express Foundation | Comments (0)
Despite research suggesting most consumers feel that businesses should take an active role in driving social and environmental changes, in 2019 companies are likely to tone down their public advocacy. As companies plan for 2019 with a divided government in Washington, it could be important to navigate new policies and regulations with dialogue on the issues.
Why Community Engagement is Imperative for AI Success
January 10 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Collaboration between humans and machines can make our online communities much more vibrant and relevant. Companies looking to understand and engage with customers through online communities need to consider how artificial intelligence and human collaboration can be used together to augment understanding of data and advance know-how.
Will AI Regulation Stifle Potential for Social Good?
January 03 | Alexander Parkinson, Senior Researcher and Director, Society for New Communications Research (SNCR), The Conference Board | Comments (0)
Artificial intelligence (AI) could help to address significant societal challenges, including those identified in the United Nations Sustainable Development Goals (SDGs). For organizations that seek to use such technology for social good, an understanding of the existing use cases and potential for social impact should be considered within the context of a heightened regulatory framework that might stifle successes.
What's Ahead for 2019
January 02 | Alexander Parkinson, Senior Researcher and Director, Society for New Communications Research (SNCR), The Conference Board | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Shel Holtz, Principal, Holtz Communication and Technology | Jan Botz, Program Director, Corporate Communications Strategy Council and Internal Communications Council II, The Conference Board | Comments (0)
Marketing and communications teams should expect to focus more heavily on their company's response to social and political issues, as social and business activism show no sign of abating. This is among the key prognostications for the industry in 2019 discussed by the Society for New Communications Research of The Conference Board (SNCR) fellows.