How to Engage the C-suite about Social Media with Authority and Confidence
October 17 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool.
How Publishers and Marketers Can Make Content King—Again
October 10 | Jeff Pundyk, Media Executive | Comments (0)
A lot has happened in the five or six years since marketing pundits started preaching that every brand should “act like a publisher.” Most notably, neither marketers nor publishers can rely any longer on their consumers to blindly trust them. As a result we are seeing a new tone in the way both marketers and publishers communicate, putting more of a premium on transparency—and even acknowledging their co-dependence.
A New Look At Loyalty In The Age Of Digital Disruption
October 04 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Ask any CMO worth her salt to demonstrate her value, and she’ll point to customer retention. That’s because for most organizations, customer retention is the very definition of competitive advantage. And finding ways to get closer to customers, and keep them close for the long haul, is the Holy Grail. But retaining customers is easier said than done. Customers are a demanding and sophisticated group with high expectations of the firms with whom they do business.
SNCR Webinar Will Help You Close the C-Suite Gap about Social Media
September 26 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds.
The Rising Stars Of Social Media: An Interview With The Obama White House Digital Team
September 19 | Gretchen Fox, Co-Founder, MTO Agency | Comments (0)
For the inaugural Social Paradigm Shifters podcast episode, I interviewed the brilliant team from the Office of Digital Strategy under the Obama White House to learn how social was done right, at the top level of government in America.
Is Digital Health (Already) Dead?
September 11 | Fard Johnmar, Senior Fellow, SNCR | Comments (0)
An essay by Rob Coppedge, CEO of Echo Health Ventures, recently appeared in CNBC with a provocative premise: "digital health is dead." Coppedge writes: "When the ungrounded aspirations of well-meaning digital health entrepreneurs and venture capitalists collided, it created an explosive environment where considerable capital was burned without building truly sustainable businesses. Many of these have quietly failed and others are—or soon will be—seeking strategic alternatives."
Successful Digital Marketing Means Setting Your Priorities
September 05 | Mike Moran | Comments (0)
I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company won’t pay you any more because you are smarter. Instead, they will pay you more only because you are making them more money.
Spectacular Opportunities Coming in the Digital Economy, Says Gartner
August 30 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
The latest emerging technologies report from Gartner contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade.
Marketers, Do You Know Where Your Ads Are Running?
August 25 | Jeff Pundyk, Media Executive | Comments (0)
The Conference Board’s SNCR Fellow Community is exploring how ad-supported media models can enable fake news—and what the marketing community thinks about it.
The Social CEO: What You Need to Know
August 24 | Gretchen Fox, Co-Founder, MTO Agency | Comments (0)
When it comes to CEOs in particular, an astounding 61 percent of Fortune 500 CEOs are still not active on social media, according to CEO.com. And after consulting and training CEOs and CMOs for a decade, one of my biggest concerns is that too many still think this is just about tweeting or participating on LinkedIn. That is wrong and let me be clear—putting-your-business-in-danger wrong.