The Rising Stars Of Social Media: An Interview With The Obama White House Digital Team
September 19 | Gretchen Fox, Co-Founder, MTO Agency | Comments (0)
For the inaugural Social Paradigm Shifters podcast episode, I interviewed the brilliant team from the Office of Digital Strategy under the Obama White House to learn how social was done right, at the top level of government in America.
Is Digital Health (Already) Dead?
September 11 | Fard Johnmar, Senior Fellow, SNCR | Comments (0)
An essay by Rob Coppedge, CEO of Echo Health Ventures, recently appeared in CNBC with a provocative premise: "digital health is dead." Coppedge writes: "When the ungrounded aspirations of well-meaning digital health entrepreneurs and venture capitalists collided, it created an explosive environment where considerable capital was burned without building truly sustainable businesses. Many of these have quietly failed and others are—or soon will be—seeking strategic alternatives."
Successful Digital Marketing Means Setting Your Priorities
September 05 | Mike Moran | Comments (0)
I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company won’t pay you any more because you are smarter. Instead, they will pay you more only because you are making them more money.
Spectacular Opportunities Coming in the Digital Economy, Says Gartner
August 30 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
The latest emerging technologies report from Gartner contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade.
Marketers, Do You Know Where Your Ads Are Running?
August 25 | Jeff Pundyk, Media Executive | Comments (0)
The Conference Board’s SNCR Fellow Community is exploring how ad-supported media models can enable fake news—and what the marketing community thinks about it.
The Social CEO: What You Need to Know
August 24 | Gretchen Fox, Co-Founder, MTO Agency | Comments (0)
When it comes to CEOs in particular, an astounding 61 percent of Fortune 500 CEOs are still not active on social media, according to CEO.com. And after consulting and training CEOs and CMOs for a decade, one of my biggest concerns is that too many still think this is just about tweeting or participating on LinkedIn. That is wrong and let me be clear—putting-your-business-in-danger wrong.
Influencer Marketing and Instagram: The Peril of Quantity Over Quality—MediaKix’s Fake Instagram Project
August 22 | Susan Getgood, Senior Vice President of Strategic Planning and Insights, SheKnows Media | Comments (0)
Earlier this month, influencer marketing company MediaKix released How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight, a project it undertook to prove whether it was possible to game the system of influencer engagement on Instagram. In short, how easy is it to create fake Instagram profiles, purchase followers and then get offered sponsored content opportunities by the major influencer marketing platforms?
Will Your Association Still Be Here Tomorrow? The Answer May Depend On Digital
August 09 | Vanessa K. DiMauro, CEO, Leader Networks | Comments (0)
With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to some burning questions: What should associations do to thrive in today’s brave, new digital world?
SNCR Takes On Fake News
August 01 | Jeff Pundyk, Media Executive | Comments (0)
Sending shudders throughout the media and advertising world, Proctor & Gamble cut $140 million dollars in digital ad spending last quarter. The move reflects the company’s concerns over “brand safety,” the fear that their advertising is placed adjacent t
Case Study: Creating an Outstanding Company Culture at Optimizely
August 01 | Ryan Scott, CEO and Founder, Causecast | Comments (0)
Employees want to work for companies that care. According to the 2016 Cone Communications Employee Engagement Study, 58 percent of employees consider a company’s social and environmental commitments when deciding where to work. Leading companies know that