Executive Series: The “Creative” Dilemma
October 12 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Creativity is important to developing new ideas and opportunities, but certain corporate cultures can stifle it. Employees have a responsibility to exercise their own creativity for the benefit of themselves and the business. In communications, creativity should be nurtured in three areas in particular: writing, uncovering stories, and ideation. If companies want to promote new ideas and opportunities, being open to employees’ creativity is a good start.
The 2018 Fortune 500 Target Millennials and Seek Uncensored Expression
October 09 | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Allison Kane, Graduate Assistant, University of Massachusetts Dartmouth Center for Marketing Research | Kylie Maloney, Graduate Assistant, University of Massachusetts Dartmouth Center for Marketing Research | Comments (0)
Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at visual storytelling. Although LinkedIn, Facebook, and Twitter dominate in terms of active accounts among the Fortune 500, Instagram and fellow visual platform YouTube have moved quickly to occupy the rest of the top five. Companies need to be active on a range of social media technologies that includes visual platforms.
Digital Risk Management Survey Finds Most Companies Improperly Resourced to Address Cybersecurity
October 03 | Jen McClure, Program Director, Social Media Council | Comments (0)
The cyber risk landscape is quickly evolving, but organizations are slow to catch up with the new threat landscape. Organizations are still organized to focus primarily on more traditional cyber risk management, are not updating their processes and policies or investing in tools and technologies to comprehensively address the latest and fastest-growing threats coming from digital and social media. Senior leadership and boards need to better understand the evolving cyber risk landscape.
Executive Series: When the Big Change Comes, Will You Be Ready?
September 25 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Organizational change is hard for everyone, but opportunities often present themselves when there's turmoil. There are some simple tips that people facing change should remember, including avoiding catastrophic thinking and refraining from rushing to judgment. For all parties involved, communications are key. Communicate early and often and tell people everything you know.
Perspectives on Artificial Intelligence, Customer Experience and Innovation from Adobe’s Chris Duffey
September 25 | Terrence Sooley, Program Director, Customer Experience Leadership Conference, Supplier Relationship Management Conference and Procurement Seminar, The Conference Board | Comments (0)
Artificial Intelligence is the most effective method for engaging customers, fueling innovation, and accelerating personalized customer experiences. AI is a differentiator in the customer experience space because it can capture enormous amounts of data, analyze it quickly, and produce targeted, personalized experiences that engage consumers. Being able to deliver personalized, empathetic customer experiences quickly, will allow organizations to secure happier, more brand loyal customers.
Customer Experience: Lowe's, Ingredion, and B|O|S head toward “North Star”
September 24 | Joan Greco, Program Director, Innovation Master Class, Customer Experience Conference, and Women's Leadership Conference, The Conference Board | Comments (0)
Regulatory, structural, and behavioral challenges give companies an opportunity to differentiate themselves on customer experience. Enterprises in heavily regulated fields can differentiate by melding compliance into superior CX. For manufacturers, making the impact on the customer tangible for those far from direct customer contact creates opportunities for improved training and metrics. For retailers, competition for customer attention drives CX leaders to design for emotional connections.
Executive Series: Bosses—The Great Ones
September 18 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Recognizing and appreciating the positive influence of great bosses can help you understand what you value in your career. Great bosses know how to cultivate loyalty for life from the people who work for them. They treat you as a trusted partner, make you feel smart, give you great work, serve as a mentor, and do the unexpected. Because working for a great boss can be a once-in-a-lifetime experience, it’s important for employees to notice when it’s happening and show some gratitude.
Quality at the Speed of Digital: The Silent Disrupter
September 12 | Gary Grates, Principal, W20 Group | Comments (0)
Digital transformation has created a faster-paced environment for business, compelling companies to improve quality throughout the organization. As a result, marketers and communicators need to consider their role in enhancing quality in the areas they shape. For instance, given the constant distraction of the digitally connected era, marketers and communicators should be advocating for quality in often overlooked areas that affect customer experience, like distribution or follow up.