Do the Right Thing
December 18 | Thomas Stoeckle | Comments (0)
"Ethical public relations (PR)" is a phrase many see as an oxymoron, but as an ever-changing world brings new challenges to the corporate sector, the PR profession is in need of standards to help promote an ethical focus. Institutions leading the way in terms of ethics will focus on models of networked collaboration and values-based choices, where accountability, reliability, transparency, fairness and flexibility are handled in a more self-organized way.
Mayo Clinic Communications: Investing in our Talent
December 11 | Amy Davis, Division Chair, Communications, Mayo Clinic | Comments (0)
As strategic consultants to senior leaders, communicators play a critical role in driving outcomes, which makes it important for communications teams to develop robust employee development plans that suit the needs of the organization. Mayo Clinic begins with identifying accountabilities, establishes required competencies at each level, and tracks career progression tailored to individual employees’ own goals.
Making Intangibles Tangible—Linking Corporate Attributes to Market Cap
December 05 | James Gregory, Chairman, Tenet Partners | Comments (0)
An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring intangible assets. With intangible assets growing exponentially as a component of enterprise value, it is unproductive to allow them to go unmanaged.
The Next Level: The Business Value of Good Internal Communication
November 20 | Lise Michaud, Founder, IC Kollectif | Comments (0)
Until there is a strong line of sight between internal communication and business results, internal communication will continue to be seen primarily as a support function, not a management function. The internal and external communication functions may be converging, but both disciplines appear to remain distinct for now. However, tighter alignment between internal and external functions will improve reputation and brand.
Four Quick Tips for Measuring Events and Experiential Marketing
November 14 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Too many events and experiential marketing campaigns are conducted without measurement designed into them and funded from the beginning, leading to misunderstanding of results. Budget for measurement doesn't have to be expensive, but it does need to be included, because leadership will also want to know the cost effectiveness of your results.
Podcast: Corporate Philanthropy Evolution with Martha Herrera (CEMEX) & Jenny Lawson (Points of Lights)
November 13 | Indications Podcast | Comments (0)
In Part 1 of a special podcast series, Martha Herrera, Global Director of Corporate Social Responsibility at CEMEX, and Jenny Lawson, President of Points of Light, reflect on the rapid evolution of corporate philanthropy in recent decades—and what these past transformations portend for the future.
Is AI Coming for Your Job?
November 07 | Mike Moran, Senior Fellow, SNCR and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council | Comments (0)
As artificial Intelligence (AI) has emerged in the last three decades, the effect on employment has not matched the public's fears. AI will be one of the transformative technologies of the next decade, but it will not be the only technology transforming our world. Predicting AI’s effects in a vacuum won’t get us anywhere. Companies and their employees need to make sure they can execute on the opportunities presented by AI and other technologies. That’s how to avoid obsolescence.
Executive Series: Sometimes, It’s Actually Not About the Work
October 31 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Technology is forcing corporate executives to work harder than ever, so it’s important to understand that sometimes work commitments need to take a back seat. There’s a strong chance that colleagues (or you) are facing a personal crisis and it can be hard to know what to do to support them. Being there to support them in whatever way they need it is a good start.
Executive Series: The “Creative” Dilemma
October 12 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Creativity is important to developing new ideas and opportunities, but certain corporate cultures can stifle it. Employees have a responsibility to exercise their own creativity for the benefit of themselves and the business. In communications, creativity should be nurtured in three areas in particular: writing, uncovering stories, and ideation. If companies want to promote new ideas and opportunities, being open to employees’ creativity is a good start.
The 2018 Fortune 500 Target Millennials and Seek Uncensored Expression
October 09 | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at visual storytelling. Although LinkedIn, Facebook, and Twitter dominate in terms of active accounts among the Fortune 500, Instagram and fellow visual platform YouTube have moved quickly to occupy the rest of the top five. Companies need to be active on a range of social media technologies that includes visual platforms.