Social Risk: Corporations’ New Convergence Zone
August 08 | Barie Carmichael, Senior Counselor, APCO Worldwide | Comments (0)
Employee petitions, gender discrimination, #MeToo revelations triggering instant market value freefalls—boards of directors and CEOs are searching for how to get ahead of the next viral business disruption, but they are not alone. Their investors are, too. Increasingly, one source of that disruption is their employees.
Google’s Content Rules
August 07 | Sally Falkow, CEO, Meritus Media Inc | Comments (0)
Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind”—just pumping out content without any strategy. (Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.)
Greatly Delayed Pickup in Recruitment: A Brief Account of How American Business Woke Up to GDPR Through the Lens of Online Job Ads
August 06 | Brian Schaitkin, Senior Economist, The Conference Board | Agron Nicaj, Associate Economist, The Conference Board | Comments (0)
For US firms, upgrading data protection compliance procedures will not just be a concern related to European operations. California has passed a measure, The California Consumer Privacy Act of 2018, which is partially modelled after GDPR. An examination of The Conference Board Help Wanted OnLine® (HWOL) Data Series illustrates the mix of IT, legal, managerial, and marketing talent that companies will need to meet these new compliance challenges without sacrificing their digital ambitions.
Q&A with Myron Steele: Former Delaware Supreme Court Chief Justice’s Perspective on the Job of a Corporate Director
August 01 | Chief Justice Myron Steele, Partner, Potter Anderson Corroon LLP | Comments (0)
This Q&A with Myron Steele discusses the job of the corporate director from his perspective as former chief justice of the Supreme Court of Delaware. He touches on topics like the influence of Delaware law and shareholder engagement on the role of the corporate director.
The Risks Companies Face When Their Political Spending and Core Values Conflict
July 31 | Bruce F. Freed, President and Founder, Center for Political Accountability | Karl J. Sandstrom, Of Counsel, Perkins Coie LLP | Comments (0)
A new report by the Center for Political Accountability highlights the heightened risks – reputational and business – that companies face from political spending in today’s polarized political environment. Entitled “Collision Course: The Risks Companies Face When Their Political Spending and Their Core Values Conflict, and How to Address Them,” this report is the first examination of conflicted spending and the challenges that it can pose for companies from the public and stakeholders.
On Personalization and Targeting
July 31 | Susan Getgood, President, GetGood Strategic Marketing | Comments (0)
There is no question that the digital media industry has been disrupted by the Global Data Privacy Regulation (GDPR). It’s been at the top of advertising news for weeks, and while the volume of articles may decline, the impact of the law has just begun.
Q&A with Charles Elson: Weinberg Center Chair’s Perspective on the Job of a Corporate Director
July 30 | Charles M. Elson, Edgar S. Woolard, Jr. Chair in Corporate Governance, University of Delaware's Lerner College of Business & Economics | Comments (0)
This Q&A with Charles Elson discusses the job of the corporate director from his perspective as The University of Delaware Center for Corporate Governance's Chair. He touches on topics like the influence of Delaware law and management engagement on the role of corporate directors.
The Evolving Limits of Director Oversight
July 25 | Pamela Tikellis, Founding Partner, Chimicles & Tikellis LLP (Retired), Senior Fellow, Governance Center | Comments (0)
Director oversight is changing as new crises like data breaches and toxic workplace problems emerge. Shareholders are demanding focused risk management from their board of directors. As a result, boards are now looking for ways to improve meaningful oversight.