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  • About the Author: Edgar Baum

    Edgar Baum is the Founder & CEO of Avasta Incorporated a firm dedicated to modernizing financial measurement of intangibles, including brands. He is also the course developer and lecturer for The …

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17 May. 2019 | Comments (0)
Goodwill vs. Intangible Assets — A Lesson Learnt from a Recent $15 Billion Write Down
Goodwill on the balance sheet isn’t good enough. Until a better, more transparent accounting, or fair value method replaces goodwill, intangible asset…