03 May. 2019 |
How does an Active Wear Brand Become an Activist Icon?
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.
29 Apr. 2019 |
The Edelman Trust Barometer
The Edelman Trust Barometer reports annually on the state of trust in the world’s key institutions: business, government, NGOs, and media. In recent years, the research has revealed that businesses face some of the most challenging times in history in terms of the trust that the public has in them. Jennifer Cohan, President, New York, Edelman, Joins The Conference Board’s own President and CEO, Steve Odland, to discuss the 2019 results.
28 Mar. 2019 |
Diverse Voices: Profiles in Leadership
Join Joe Cohen and Judith Harrison as they discuss Diverse Voices: Profiles in Leadership, which features interviews with more than 40 top multicultural corporate and PR agency leaders who share candid anecdotes about their successes, the obstacles they’ve had to overcome, and the lessons they’ve learned along the way.
25 Mar. 2019 |
Mayo Clinic's Amy Davis Shares Her Story Refuting A Sensationalized Article
How would you react if CNN ran a sensationalized story about your organization, based on false information and hearsay? Mayo Clinic suffered that exact experience in 2018 and Amy Davis has some advice for others who might find themselves in the same position: focus on your employees to make sure they feel supported.