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  • About the Author: JP Kuehlwein

    JP Kuehlwein is the co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable.  He previously was Executive Vice Presi…

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11 Apr. 2019 | Comments (0)
The Philosophy Behind Patagonia, the Outspoken Outdoor Brand
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk…