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  • About the Author: Susan Getgood

    Prior to re-opening her consulting practice at GetGood Strategic Marketing in 2017, Susan Getgood served as Senior Vice President of Strategic Planning & Insights at SheKnows Media. In this role, …

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17 May. 2018 | Comments (0)
Digital Media Predictions for a Post-GDPR World
Last week, a business acquaintance made a ballsy prediction on LinkedIn for which he took a fair amount of flak. Posting a comment, I noted that his e…

16 Jan. 2018 | Comments (0)
Eleven Ingredients for Digital Success in 2018
The past 6 months have seen tremendous upheaval in digital media. Companies that were once high flyers—Mashable, Rolling Stone, Time—sold for a fracti…

08 Nov. 2017 | Comments (0)
The Branded Content S-Q-U-E-E-Z-E
The struggle, it is real. Digital publishers finally have solid proof that branded content works, and boom, a whole raft of new competitors surface, a…

22 Aug. 2017 | Comments (0)
Influencer Marketing and Instagram: The Peril of Quantity Over Quality—MediaKix’s Fake Instagram Project
Earlier this month, influencer marketing company MediaKix released How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight…