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  • About the Author: Susan Getgood

    Prior to re-opening her consulting practice at GetGood Strategic Marketing in 2017, Susan Getgood served as Senior Vice President of Strategic Planning & Insights at SheKnows Media. In this role, …

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31 Jul. 2018 | Comments (0)
On Personalization and Targeting
There is no question that the digital media industry has been disrupted by the Global Data Privacy Regulation (GDPR). It’s been at the top of advertis…

17 May. 2018 | Comments (1)
Digital Media Predictions for a Post-GDPR World
Last week, a business acquaintance made a ballsy prediction on LinkedIn for which he took a fair amount of flak. Posting a comment, I noted that his e…

16 Jan. 2018 | Comments (0)
Eleven Ingredients for Digital Success in 2018
The past 6 months have seen tremendous upheaval in digital media. Companies that were once high flyers—Mashable, Rolling Stone, Time—sold for a fracti…

08 Nov. 2017 | Comments (0)
The Branded Content S-Q-U-E-E-Z-E
The struggle, it is real. Digital publishers finally have solid proof that branded content works, and boom, a whole raft of new competitors surface, a…

22 Aug. 2017 | Comments (0)
Influencer Marketing and Instagram: The Peril of Quantity Over Quality—MediaKix’s Fake Instagram Project
Earlier this month, influencer marketing company MediaKix released How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight…