• About the Author: Jeff Pundyk

    Jeff Pundyk, former Senior Vice President, Global Integrated Content Solutions, The Economist, has spent his career at the intersection of content, technology and brand-building. Throughout, he's adop…

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10 Oct. 2017 | Comments (0)
How Publishers and Marketers Can Make Content King—Again
A lot has happened in the five or six years since marketing pundits started preaching that every brand should “act like a publisher.” Most notably, neither marketers nor publishers can rely any longer on their consumers to blindly trust them. As a result we are seeing a new tone in the way both marketers and publishers communicate, putting more of a premium on transparency—and even acknowledging their co-dependence.

25 Aug. 2017 | Comments (0)
Marketers, Do You Know Where Your Ads Are Running?
The Conference Board’s SNCR Fellow Community is exploring how ad-supported media models can enable fake news—and what the marketing community thinks about it.

01 Aug. 2017 | Comments (0)
SNCR Takes On Fake News
Sending shudders throughout the media and advertising world, Proctor & Gamble cut $140 million dollars in digital ad spending last quarter. The move reflects the company’s concerns over “brand safety,” the fear that their advertising is placed adjacent t