• About the Author: Jeff Pundyk

    Jeff Pundyk is Chief Strategy Officer and Editorial Director of Techonomy. Prior to joining Techonomy, he was Global Vice President of Content Solutions at The Economist Group, and, prior to that, spe…

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07 Dec. 2017 | Comments (0)
Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis
A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadverten…

10 Oct. 2017 | Comments (0)
How Publishers and Marketers Can Make Content King—Again
A lot has happened in the five or six years since marketing pundits started preaching that every brand should “act like a publisher.” Most notably, ne…

25 Aug. 2017 | Comments (0)
Marketers, Do You Know Where Your Ads Are Running?
The Conference Board’s SNCR Fellow Community is exploring how ad-supported media models can enable fake news—and what the marketing community thinks a…

01 Aug. 2017 | Comments (0)
SNCR Takes On Fake News
Sending shudders throughout the media and advertising world, Proctor & Gamble cut $140 million dollars in digital ad spending last quarter. The move …