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  • About the Author: Jeff Pundyk

    Jeff Pundyk is Chief Strategy Officer and Editorial Director of Techonomy. Prior to joining Techonomy, he was Global Vice President of Content Solutions at The Economist Group, and, prior to that, spe…

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20 Mar. 2018 | Comments (0)
GDPR Will Expose Brands That Don’t Care About Their Customers
On its surface, Europe’s General Data Protection Regulation (GDPR) has touched off a technical fire drill for American companies operating in Europe. …

06 Feb. 2018 | Comments (0)
BlackRock Makes an Extraordinary Challenge to Business
Last month Laurence Fink, CEO of BlackRock, laid down a challenge to the business community. Or, perhaps, it’s more accurate to call it a warning. His…

21 Dec. 2017 | Comments (0)
Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis
As the practice of corporate citizenship and philanthropy expands to cover the breadth of a company's operations, new issues, such as fake news, becom…

07 Dec. 2017 | Comments (0)
Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis
A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadverten…

10 Oct. 2017 | Comments (0)
How Publishers and Marketers Can Make Content King—Again
A lot has happened in the five or six years since marketing pundits started preaching that every brand should “act like a publisher.” Most notably, ne…

25 Aug. 2017 | Comments (0)
Marketers, Do You Know Where Your Ads Are Running?
The Conference Board’s SNCR Fellow Community is exploring how ad-supported media models can enable fake news—and what the marketing community thinks a…

01 Aug. 2017 | Comments (0)
SNCR Takes On Fake News
Sending shudders throughout the media and advertising world, Proctor & Gamble cut $140 million dollars in digital ad spending last quarter. The move …