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  • About the Author: Jeff Pundyk

    Jeff Pundyk is a Senior Fellow, Marketing & Communications Center at The Conference Board. He counsels B2B companies on their content strategy and investments, and is a Senior Advisor to the TMT P…

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11 May. 2020 | Comments (0)
Corporate Purpose Becoming a Prerequisite for Recovery
Nothing can compensate for the human suffering, lives lost, and economic devastation resulting from the COVID-19 pandemic. Yet in the face of these ch…

22 Oct. 2019 | Comments (0)
Overlooking Communications: Why Strategists Are Missing a Trick
Developing compelling strategic communications is essential to successfully creating and implementing strategy across the enterprise—but it also touch…

02 Jul. 2019 | Comments (0)
There's More to Content Marketing than Marketing
Businesses have an increasing need for dynamic access to expertise and specialized knowledge. Today’s emerging technologies can facilitate access thro…

12 Feb. 2019 | Comments (0)
Do You Know Your Business Transformation Story?
Organizations are at a critical juncture as they try to balance long-term vision with short-term performance. The key to making this balance work is d…

20 Mar. 2018 | Comments (0)
GDPR Will Expose Brands That Don’t Care About Their Customers
On its surface, Europe’s General Data Protection Regulation (GDPR) has touched off a technical fire drill for American companies operating in Europe. …

06 Feb. 2018 | Comments (1)
BlackRock Makes an Extraordinary Challenge to Business
Last month Laurence Fink, CEO of BlackRock, laid down a challenge to the business community. Or, perhaps, it’s more accurate to call it a warning. His…

21 Dec. 2017 | Comments (0)
Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis
As the practice of corporate citizenship and philanthropy expands to cover the breadth of a company's operations, new issues, such as fake news, becom…

07 Dec. 2017 | Comments (0)
Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis
A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadverten…

10 Oct. 2017 | Comments (0)
How Publishers and Marketers Can Make Content King—Again
A lot has happened in the five or six years since marketing pundits started preaching that every brand should “act like a publisher.” Most notably, ne…

25 Aug. 2017 | Comments (0)
Marketers, Do You Know Where Your Ads Are Running?
The Conference Board’s SNCR Fellow Community is exploring how ad-supported media models can enable fake news—and what the marketing community thinks a…

01 Aug. 2017 | Comments (0)
SNCR Takes On Fake News
Sending shudders throughout the media and advertising world, Proctor & Gamble cut $140 million dollars in digital ad spending last quarter. The move …

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