19 Sep. 2017 | Comments (0)
The Rising Stars Of Social Media: An Interview With The Obama White House Digital Team
For the inaugural Social Paradigm Shifters podcast episode, I interviewed the brilliant team from the Office of Digital Strategy under the Obama White House to learn how social was done right, at the top level of government in America.
24 Aug. 2017 | Comments (0)
The Social CEO: What You Need to Know
When it comes to CEOs in particular, an astounding 61 percent of Fortune 500 CEOs are still not active on social media, according to CEO.com. And after consulting and training CEOs and CMOs for a decade, one of my biggest concerns is that too many still think this is just about tweeting or participating on LinkedIn. That is wrong and let me be clear—putting-your-business-in-danger wrong.
23 Mar. 2017 | Comments (0)
The Social Potential Failure Threatening Companies Everywhere
By Gretchen Fox If a world class social media organization is operating at a level 5, I would confidently wager that the great majority are falling…