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  • About the Author: Sally Falkow

    Sally Falkow is the CEO of Meritus Media Inc, a digital marketing and PR agency and publisher of The Proactive Report, a blog that covers the how technology affects communications, media, marketing an…

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07 Aug. 2018 | Comments (0)
Google’s Content Rules
Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing In…

29 May. 2018 | Comments (0)
Big Changes Ahead in the PR Industry
If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disrupt…

02 Apr. 2018 | Comments (0)
Why CMOs Are On an Analytics Hiring Binge
Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contributio…

21 Feb. 2018 | Comments (1)
Three Digital Tools That Improve PR
If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective. Yes, technology can b…

11 Jul. 2017 | Comments (0)
Why Quality Content is the Foundation of SEO
It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and conten…

11 Apr. 2017 | Comments (0)
Digital Transformation & Disruption
By Sally Falkow The Digital World is all around us.  It’s created by the convergence of the virtual and the physical and digital transformation is …

28 Mar. 2017 | Comments (0)
Crisis & Reputation Management on Boards’ Radar
By Sally Falkow The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top …

07 Mar. 2017 | Comments (0)
10 Tips for Using Facebook Live to Build an Audience
By Sally Falkow Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach a…