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  • About the Author: Nora Ganim Barnes

    Nora Ganim Barnes is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora has worked as a consultant for many nation…

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09 Oct. 2018 | Comments (0)
The 2018 Fortune 500 Target Millennials and Seek Uncensored Expression
Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at vi…

13 Mar. 2018 | Comments (0)
The 2017 Inc. 500 and Social Media: Finding Its Place in the Marketing Mix
As social media becomes increasingly important to business success, the Center for Marketing Research at the University of Massachusetts Dartmouth con…