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  • About the Author: Nora Ganim Barnes

    Nora Ganim Barnes is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora has worked as a consultant for many nation…

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19 Feb. 2019 | Comments (0)
Overall Social Media Use among Inc. 500 Companies Declined in 2018
The relationship between business and social media is changing, starting with a decline in social media use among some platforms over the past year. W…

02 Jan. 2019 | Comments (0)
What's Ahead for 2019
Marketing and communications teams should expect to focus more heavily on their company's response to social and political issues, as social and busin…

09 Oct. 2018 | Comments (0)
The 2018 Fortune 500 Target Millennials and Seek Uncensored Expression
Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at vi…

13 Mar. 2018 | Comments (0)
The 2017 Inc. 500 and Social Media: Finding Its Place in the Marketing Mix
As social media becomes increasingly important to business success, the Center for Marketing Research at the University of Massachusetts Dartmouth con…