17 Oct. 2017 | Comments (0)
How to Engage the C-suite about Social Media with Authority and Confidence
“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool.
26 Sep. 2017 | Comments (0)
SNCR Webinar Will Help You Close the C-Suite Gap about Social Media
While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds.
30 Aug. 2017 | Comments (0)
Spectacular Opportunities Coming in the Digital Economy, Says Gartner
The latest emerging technologies report from Gartner contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade.
29 Jun. 2017 | Comments (0)
20 Highlights from Mary Meeker’s Internet Trends 2017 report
The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published earlier this month. As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and def