• About the Author: Katie Paine

    Katie Delahaye Paine is founder and CEO of Paine Publishing, LLC and Publisher of The Measurement Advisor, a newsletter devoted entirely to measurement topics. She has spent the last two decades helpi…

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15 Nov. 2017 | Comments (0)
Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital
Last month, Paine Publishing hosted the Summit on the Future of Communications Measurement. Here, we present three case studies from the summit that h…

25 Apr. 2017 | Comments (0)
How to Measure Paid Influence in Four Easy Steps
By Katie Paine Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explo…

14 Mar. 2017 | Comments (0)
Six Things You Need to Know Before You Get Caught in a Trump Tweetstorm
By Katie Paine Although Twitter has been around for a decade, never in its history has 140 characters had the power and influence it’s enjoyed sinc…

19 Dec. 2016 | Comments (0)
What We Didn’t Learn About Social Media Relationships in 2016
By Katie Paine I promise I’m not going to talk about social media’s impact on the election. That’s been hashed over to death in the media, and you …

01 Jun. 2016 | Comments (0)
How To Show Your Contribution to the Bottom Line
By Katie Paine, Founder and CEO, Paine Publishing, and Advisory Board Member, Society for New Communications Research of The Conference Board "I ca…