04 Oct. 2017 | Comments (0)
A New Look At Loyalty In The Age Of Digital Disruption
Ask any CMO worth her salt to demonstrate her value, and she’ll point to customer retention. That’s because for most organizations, customer retention is the very definition of competitive advantage. And finding ways to get closer to customers, and keep them close for the long haul, is the Holy Grail. But retaining customers is easier said than done. Customers are a demanding and sophisticated group with high expectations of the firms with whom they do business.
09 Aug. 2017 | Comments (0)
Will Your Association Still Be Here Tomorrow? The Answer May Depend On Digital
With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to some burning questions: What should associations do to thrive in today’s brave, new digital world?
07 Nov. 2016 | Comments (0)
Survey: Can you show the business impact of your online community?
By Vanessa DiMauro Most community professionals need a better way to show how their online community is giving their business a competitive edge. B…
13 Sep. 2016 | Comments (0)
A Five-Step Digital Marketing Strategy for CMOs
By Vanessa DiMauro, CEO, Leader Networks and Advisory Board Member, Society for New Communications Research of The Conference Board Digital Marketi…
10 Feb. 2016 | Comments (0)
SNCR: A Powerful Past and a Bright Future
By Vanessa DiMauro, CEO, Leader Networks, and Advisory Board Member, Society for New Communications Research of The Conference Board Today’s anno…