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  • About the Author: Sumair Sayani

    Sumair Sayani is a Vice President at The Demand Institute and Nielsen. Sumair leads The Demand Institute’s delivery of key research programs.Prior to this role, Sumair led the Nielsen’s Pu…

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19 Nov. 2018 | Comments (0)
Introducing CEO Briefs: Q3 US Consumer Demand and the Outlook for 2019
Overall spending growth has remained strong and can stay strong in 2019 as long as a strong labor market and consumer confidence remain in place, and …

15 Oct. 2018 | Comments (0)
Measuring Success in Making a Difference
Companies need to build a mechanism to gauge consumers’ preferences for causes and integrate that with a measurement framework across all stakeholders…

20 Aug. 2018 | Comments (0)
Can consumer spending keep pace with a torrid US economy?
With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the …

18 Jun. 2018 | Comments (0)
E-commerce continues to grow among U.S. consumers
Our March 2018 Consumer Confidence Survey shows evidence that e-commerce continues to grow among U.S. consumers of most age and income groups.…

31 Oct. 2016 | Comments (0)
Preparing for a World of 8 Billion: A Non-Zero-Sum Initiative
There is perhaps no greater and more enduring problem facing our world today than our ability to satisfy basic human needs for the world’s changing po…