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  • About the Author: Vicki Wray

    With more than 20 years of experience in corporate communications, Vicki Wray has a passion for helping leaders at all levels of an organization engage employees and drive organizational change in sup…

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05 Jan. 2016 | Comments (0)
Ameriprise Financial, Inc: Tapping Multiple Channels to Find and Tell Stories
Once you start celebrating your stories,” says Jennifer Jones, senior director, community relations, “you will find that everyone has a story to tell …

25 Nov. 2015 | Comments (0)
Ford: Strengthening Brand Loyalty, Innovating, and Connecting with Next-Generation Drivers
As brands deal with changing trends, in terms of sharing and disseminating news, Ford Motor Company was looking for new ways to strengthen brand loyal…

14 Oct. 2015 | Comments (0)
Cardinal Health: Using Delegates to Reach Your Field Force
Communicating to a decentralized workforce is no easy task, but Cardinal Health is committed to engaging and supporting employees across the enterpris…

10 Sep. 2015 | Comments (0)
Allstate Foundation: Turning Employees into Advocates
The Allstate Foundation, a philanthropic arm of Allstate, is playing an important role in the company’s evolution from insurance company to lifestyle …

27 Aug. 2015 | Comments (0)
Target: Working Collaboratively for Sustainable Impact
Target has a legacy of giving 5 percent of its profit, but for a long time it was not telling a collective story or using that story to help advance t…

06 Aug. 2015 | Comments (0)
Verizon: Letting Your Audience Guide Your Master Narrative
Several years ago, the Verizon Foundation took an opportunity to go into a “quiet period” and re-evaluate its path forward. The result was a decision …

28 Jul. 2015 | Comments (0)
Medtronic: Using Gamification as a Campaign Focal Point
Good citizenship was—and still is—important to the founder of Medtronic, and it is ingrained in the company’s mission statement. While the company had…

16 Jul. 2015 | Comments (0)
The Hershey Company: Building a Platform to Communicate the Pairing of CSR and Business Processes
In 2014, The Hershey Company, on the heels of important strategic realignments, recognized it was the right time to restructure its corporate social r…

09 Jul. 2015 | Comments (0)
General Mills: From a “House of Brands” to a “Branded House”
Since 1954, The General Mills Foundation has fueled more than half a billion dollars in support to nonprofit organizations in global communities, with…